{"id":10949,"date":"2011-02-09T14:31:11","date_gmt":"2011-02-09T18:31:11","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=10949"},"modified":"2014-11-14T15:59:44","modified_gmt":"2014-11-14T20:59:44","slug":"new-series-showcases-uncommon-thinkers","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/02\/new-series-showcases-uncommon-thinkers\/","title":{"rendered":"New series showcases uncommon thinkers."},"content":{"rendered":"
In 2007, FIU\u2019s College of Business Administration launched its award-winning \u201cuncommon thinkers\u201d branding campaign.<\/p>\n
<\/a>And in 2009, with the increasing popularity of social media, FIU Business decided to create an Uncommon Thinkers page on Facebook. The page, which currently has more than 7,000 fans, generates and stokes conversations and interactions among its followers, and also enables visitors to take a test<\/a> to see what type of uncommon thinker they are by using a Facebook app developed in-house at FIU.<\/p>\n The branding effort won the National Association of Graduate Admissions Professionals\u2019 2009 Award for Promotional Excellence, and Luis Casas<\/strong>, director of marketing, communications and recruiting, continues to encourage his team to expand their horizons by thinking in uncommon ways.<\/p>\n