{"id":10949,"date":"2011-02-09T14:31:11","date_gmt":"2011-02-09T18:31:11","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=10949"},"modified":"2014-11-14T15:59:44","modified_gmt":"2014-11-14T20:59:44","slug":"new-series-showcases-uncommon-thinkers","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/02\/new-series-showcases-uncommon-thinkers\/","title":{"rendered":"New series showcases uncommon thinkers."},"content":{"rendered":"

In 2007, FIU\u2019s College of Business Administration launched its award-winning \u201cuncommon thinkers\u201d branding campaign.<\/p>\n

\"\"<\/a>And in 2009, with the increasing popularity of social media, FIU Business decided to create an Uncommon Thinkers page on Facebook. The page, which currently has more than 7,000 fans, generates and stokes conversations and interactions among its followers, and also enables visitors to take a test<\/a> to see what type of uncommon thinker they are by using a Facebook app developed in-house at FIU.<\/p>\n

The branding effort won the National Association of Graduate Admissions Professionals\u2019 2009 Award for Promotional Excellence, and Luis Casas<\/strong>, director of marketing, communications and recruiting, continues to encourage his team to expand their horizons by thinking in uncommon ways.<\/p>\n

\"\"<\/a>
Portraits of Uncommon Thinkers will include a new profile each month.<\/figcaption><\/figure>\n

So, when Olakunle<\/strong> Ekunkonye<\/strong> (PMBA \u201909), web development manager, saw the New York Times<\/em> series \u201cOne in Eight Million,\u201d he thought it could be adapted to showcase uncommon thinkers within the FIU Business community. He brought the idea to Casas, who approved it, and then he set about identifying, photographing and interviewing uncommon thinkers.<\/p>\n

\u201cPortraits of Uncommon Thinkers<\/a>\u201d launches.<\/em><\/p>\n

The first three profiles set the tone for the new site, with a new story slated to appear each month.<\/p>\n