{"id":11556,"date":"2011-03-30T16:21:32","date_gmt":"2011-03-30T20:21:32","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=11556"},"modified":"2014-11-14T15:34:31","modified_gmt":"2014-11-14T20:34:31","slug":"fius-ama-named-international-collegiate-chapter-of-the-year","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/03\/fius-ama-named-international-collegiate-chapter-of-the-year\/","title":{"rendered":"They\u2019re Number One! FIU\u2019s AMA named \u201cInternational Collegiate Chapter of the Year.\u201d"},"content":{"rendered":"

There were 300 chapters fiercely competing but only one won the title.<\/p>\n

At the American Marketing Association\u2019s (AMA) 33rd<\/sup> annual International Collegiate Chapter Conference held in New Orleans on March 24-26, the title of \u201cInternational Collegiate Chapter of the Year\u201d went to Florida International University (FIU). This is the second time in six years that the chapter received the highest honor.<\/p>\n

\"\"<\/a>
FIU\u2019s \u201cInternational Collegiate Chapter of the Year\u201d of the American Marketing Association<\/figcaption><\/figure>\n

With the theme of \u201cGet in the Game: Marketing to the Wii Generation,\u201d the conference drew more than 1,300 attendees, including 26 students from FIU\u2019s chapter, an organization in the College of Business Administration.<\/p>\n

\u201cWinning this title is an extraordinary accomplishment,\u201d said chapter advisor Tim Dugan Birrittella<\/strong>. \u201cI am always \u2018ama\u2019zed by the quality efforts of our students. We compete against many other traditional dormitory schools. Most of my students work full time, attend school full time and find time to commit to AMA.\u201d<\/p>\n

In fact, FIU\u2019s team was up against schools such as The Wharton School of the University of Pennsylvania, Penn State University, University of Wisconsin-Whitewater, British Columbia Institute of Technology and Texas State University-San Marcos.<\/p>\n

Under the direction of past president Giancarlo Russo<\/strong> and current president Juan Zambrano<\/strong>, the chapter excelled in six criteria to win the title: chapter planning, membership, fundraising, communications, community service and professional development.<\/p>\n

\u201cThe reason I love being a faculty advisor is because I get to work with extraordinarily talented and committed students,\u201d Birrittella said. \u201cThis group is most deserving of the top award.\u201d <\/strong><\/p>\n

Recognition continues for the Chapter of the Year.<\/em><\/p>\n

AMA members returned to campus with nine other awards.<\/p>\n\n\n\n\n\n\n\n\n
Competition<\/strong><\/td>\nResults<\/strong><\/td>\n<\/tr>\n
Nintendo Case Competition<\/td>\nHonorable Mention<\/td>\n<\/tr>\n
Northwestern Mutual Sales Competition<\/td>\n\n
    \n
  • 1st<\/sup> place ($500) Jeff Zelaya<\/strong><\/li>\n
  • 5th<\/sup> place ($50) Jonathan Santana<\/strong><\/li>\n<\/ul>\n<\/td>\n<\/tr>\n
Outstanding Marketing Week<\/td>\nHonorable Mention<\/td>\n<\/tr>\n
Best Use of Conference Theme in Exhibit<\/td>\n3rd<\/sup> place<\/td>\n<\/tr>\n
\u201cAMA Saves Lives\u201d (philanthropy project increasing awareness and participation in organ donation)<\/td>\n\n
    \n
  • \u201cBest Event\u201d<\/li>\n
  • 2nd<\/sup> place for number of social media posts<\/li>\n
  • 3rd<\/sup> place for number of donor registrations<\/li>\n
  • $100 prize in best video category<\/li>\n<\/ul>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

    The Northwestern Mutual Sales Competition marked only the second time the chapter entered this event; yet Jeff Zelaya<\/strong>, a marketing major, placed first.<\/p>\n

    \u201cAlmost 80 percent of marketing students end up in sales positions,\u201d said Nancy Rauseo<\/strong>, who teaches sales and marketing courses and helped prepare the FIU team of Zelaya, Jonathan Santana<\/strong> and Luis Garcia<\/strong>. \u201cThis competition allows students to put their classroom learning into practice and gives them exposure to the talent beyond FIU.\u201d<\/p>\n

    Before New Orleans, each student chose a product or service to represent, prepared a buyer profile and a plan of how they would conduct a sales call, and had several practice sessions.<\/p>\n

    Rauseo did \u201can amazing job of coaching\u201d and helping the contestants refine their presentations, according to Zelaya.<\/p>\n

    \u201cShe continuously gave us feedback and believed we would be victorious, and that meant a lot,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"

    There were 300 chapters fiercely competing but only one won the title. At the American Marketing Association\u2019s (AMA) 33rd annual International Collegiate Chapter Conference held in New Orleans on March 24-26, the title of \u201cInternational Collegiate Chapter of the Year\u201d went to Florida International University (FIU). This is the second time in six years that […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[1973,2507,2573],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/11556"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=11556"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/11556\/revisions"}],"predecessor-version":[{"id":23744,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/11556\/revisions\/23744"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=11556"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=11556"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=11556"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}