{"id":11772,"date":"2011-04-15T14:48:16","date_gmt":"2011-04-15T18:48:16","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=11772"},"modified":"2014-11-14T15:34:30","modified_gmt":"2014-11-14T20:34:30","slug":"mit-enterprise-forum-teams-with-fiu-business-alumni-chapter-for-a-sold-out-marketing-education-event","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/04\/mit-enterprise-forum-teams-with-fiu-business-alumni-chapter-for-a-sold-out-marketing-education-event\/","title":{"rendered":"MIT Enterprise Forum teams with FIU Business Alumni Chapter for a sold-out marketing education event."},"content":{"rendered":"<p>When an educational event sells out three weeks in advance, it\u2019s obvious the subject matter has strong appeal.<\/p>\n<p>The \u201cMarketing Innovation: Back on the Offensive! What\u2019s Your Playbook?\u201d forum played to a packed house in March at Miami\u2019s Epic Hotel. Ninety attendees heard expert panelists give specific ideas about how to build a business and grow market share in today\u2019s emerging economy.<\/p>\n<p>\u201cThe presenters shared proven techniques to reach and engage the new consumer,\u201d said <strong>Jose Antonio Hernandez-Solaun<\/strong> (BBA \u201998), who planned the event along with fellow Miami businessperson Jacques Hart. \u201cAttendees took notes and asked questions as they soaked up what the panelists shared. It was very worthwhile.\u201d<\/p>\n<figure id=\"attachment_11773\" aria-describedby=\"caption-attachment-11773\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2011\/04\/tn_MIT-Forum.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-11773\" title=\"tn_MIT-Forum\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2011\/04\/tn_MIT-Forum.jpg\" alt=\"\" width=\"400\" height=\"300\" \/><\/a><figcaption id=\"caption-attachment-11773\" class=\"wp-caption-text\">Jacques Hart, Rob Gonda, Peter Blacker, Jordan Corredera, Jose Mallabo and Jose Antonio Hernandez-Solaun<\/figcaption><\/figure>\n<p>Hernandez-Solaun, president of the Hernandez-Solaun Foundation, and Hart, CEO of Roar Media, are members of the South Florida chapter of the MIT Enterprise Forum, part of the MIT Alumni Association. The organization produces educational programs about entrepreneurship through a network of 28 worldwide chapters.<\/p>\n<p>Hernandez-Solaun and Hart developed a program for the South Florida region and partnered with the <a href=\"http:\/\/business.fiu.edu\/alumni\/business_alumni_chapter.cfm\" target=\"_blank\">Business Alumni Chapter<\/a> of the College of Business Administration of Florida International University (FIU) to offer the event to the community.<\/p>\n<p>\u201cWe assembled experts covering the entire marketing spectrum so there would be information for everyone,\u201d said Hernandez-Solaun, who credits <strong>Michelle Joubert<\/strong> (MBA \u201910), assistant director, advancement and alumni relations, as being instrumental in the event&#8217;s success.<\/p>\n<p>Presenters were:<\/p>\n<ul>\n<li>Peter Blacker, executive vice      president, Digital Media &amp; Emerging Businesses, Telemundo-NBC<\/li>\n<li>Jordon Corredera, general      manager, Carnival Cruise Lines Online<\/li>\n<li>Rob Gonda, emerging technology      global lead, SapientNitro<\/li>\n<li>Jose Malabo, director,      corporate marketing, GSI Commerce (also, former director of International      Corporate Communications for LinkedIn)<\/li>\n<\/ul>\n<p>Topics included how to leverage new forms of corporate branding, ROI and proof of performance in the new media world, and integrating data into today\u2019s marketing plans.<\/p>\n<p><em>Group plans future educational events. <\/em><\/p>\n<p>\u201cThe reaction to the forum shows how eager business people, including FIU alumni, are for workable marketing strategies,\u201d Hernandez-Solaun said. \u201cWe received very positive feedback from attendees who were pleased to be able to hear directly from industry leaders.\u201d<\/p>\n<p>The South Florida chapter will conduct additional MIT Enterprise Forums.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>When an educational event sells out three weeks in advance, it\u2019s obvious the subject matter has strong appeal. The \u201cMarketing Innovation: Back on the Offensive! What\u2019s Your Playbook?\u201d forum played to a packed house in March at Miami\u2019s Epic Hotel. Ninety attendees heard expert panelists give specific ideas about how to build a business and [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[285],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/11772"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=11772"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/11772\/revisions"}],"predecessor-version":[{"id":23741,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/11772\/revisions\/23741"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=11772"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=11772"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=11772"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}