{"id":12133,"date":"2011-05-19T15:12:46","date_gmt":"2011-05-19T19:12:46","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=12133"},"modified":"2014-11-14T15:34:29","modified_gmt":"2014-11-14T20:34:29","slug":"advantage-fius-graduate-programs-at-the-sony-ericsson-open-tennis-tournament","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/05\/advantage-fius-graduate-programs-at-the-sony-ericsson-open-tennis-tournament\/","title":{"rendered":"Advantage: FIU\u2019s Graduate Programs, at the Sony Ericsson Open tennis tournament."},"content":{"rendered":"

A record 316,267 fans attended the exciting Sony Ericsson Open tennis tournament held this spring at Crandon Park in Key Biscayne, Florida, and marketing messages from the Chapman Graduate School of Business at Florida International University (FIU) greeted the crowd.<\/p>\n

In the park, advertising on big screens and beneath the scoreboards was part of every event as people were reminded to \u201cStop Dreaming\u201d and get to work on their master\u2019s degree in business at FIU.<\/p>\n

\"\"<\/a>
The message to \u201cStop Dreaming\u201d was prominently displayed.<\/figcaption><\/figure>\n

Additionally, on two evenings of tournament action, representatives from the college gave a bag of FIU promotional items, such as sun screen and office supplies, to people as they entered the event. Each bag also contained a postcard with information about texting for a chance to win a $10,000 scholarship.<\/p>\n

\u201cWe gave away 2,000 bags, and were able to interact with prospective students as well as alumni and friends of FIU,\u201d said Luis Casas, director of marketing, communications and recruiting for the College of Business Administration.<\/p>\n

\"\"<\/a>
Andres Cavada, receptionist, Chapman Graduate School, helped hand out promotional items.<\/figcaption><\/figure>\n

Also on the two nights, the college awarded premium seat upgrades to a lucky couple attending the tournament. At center court, Casas and Executive Dean Joyce J. Elam presented the winners with a sports bag of prizes while the tournament announcer told the thousands of attendees about upgrading their careers with a master\u2019s degree in business from FIU.<\/p>\n

\"\"<\/a>
Two attendees who won upgraded seats, with Joyce J. Elam and Luis Casas at center court<\/figcaption><\/figure>\n

\u201cThis tournament had an abundance of our target group: professionals between 25-30 years old,\u201d Casas said. \u201cBeing positioned with other tournament sponsors such as BMW, Sony Ericsson and Grey Goose was an added bonus.\u201d<\/p>\n

\u201cStop Dreaming\u201d message draws attention.<\/em><\/p>\n

Research shows that the decision to go to graduate school is rarely an impulse move. Rather, the college graduate considers the possibility—but often gets \u201cstuck\u201d in just dreaming about the future.<\/p>\n

The \u201cStop Dreaming\u201d campaign speaks directly to the procrastinating potential student.<\/p>\n

\u201cThis campaign, which appears on billboards, banners, bus wraps and other advertising vehicles, has elicited much discussion around campus and beyond,\u201d Casas said. \u201cIt\u2019s proving to be a creative way to break through the clutter of advertising and catch our target audience\u2019s attention.\u201d<\/p>\n

[set_id=72157626400780682]<\/p>\n

[set_id=72157626400687244] <\/p>\n","protected":false},"excerpt":{"rendered":"

A record 316,267 fans attended the exciting Sony Ericsson Open tennis tournament held this spring at Crandon Park in Key Biscayne, Florida, and marketing messages from the Chapman Graduate School of Business at Florida International University (FIU) greeted the crowd. In the park, advertising on big screens and beneath the scoreboards was part of every […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[388,1405],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/12133"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=12133"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/12133\/revisions"}],"predecessor-version":[{"id":23734,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/12133\/revisions\/23734"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=12133"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=12133"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=12133"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}