{"id":12295,"date":"2011-06-03T10:16:54","date_gmt":"2011-06-03T10:16:54","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=12295"},"modified":"2014-11-14T15:34:28","modified_gmt":"2014-11-14T20:34:28","slug":"show-me-the-money-grab-fest-makes-important-point-about-an-mba","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/06\/show-me-the-money-grab-fest-makes-important-point-about-an-mba\/","title":{"rendered":"\u201cShow Me the Money\u201d grab-fest makes important point about an MBA."},"content":{"rendered":"

Grabbing handfuls of cash is usually just a fantasy. But the Chapman Graduate School at Florida International University (FIU) let some lucky people have that chance—while the college dramatized the value of MBA earnings.<\/p>\n

During six \u201cShow Me the Money\u201d marketing events, people whose names were drawn at random got 15 seconds in a phone-booth-sized enclosure with real money swirling around. Each bill they grabbed, they kept.<\/p>\n

\u201cThe events happened in downtown Miami, Brickell and Ft. Lauderdale,\u201d said Luis Casas, director of marketing, communications and recruiting for the College of Business Administration. \u201cWe took our \u2018Show Me the Money\u2019 display to happy hour spots popular with our target group of young professionals. We also had an event on the Modesto A. Maidique Campus.\u201d<\/p>\n

\"\"<\/a>
Randomly selected attendees got 15 seconds to grab money in the \u201cShow Me the Money\u201d events. Beber Silverstein Advertising of Miami developed the concept.<\/figcaption><\/figure>\n

On display near the booth was a plexiglass container showing, in $100 prop bills, the impressive difference between the lifetime earnings of someone with an MBA versus someone without one.<\/p>\n

\u201cWhile the events captured attention and positioned FIU as cutting edge, our underlying message was the huge financial advantage of getting an MBA,\u201d Casas said.<\/p>\n

\"\"<\/a>
A container filled with play $100 bills helped visitors see how much more a person with an MBA can earn over a lifetime versus someone without one. <\/figcaption><\/figure>\n

Over 600 people entered the drawings, happening every 15 minutes. Cash grabs came to between $15 and $120.<\/p>\n

\u201cMy friends and I watched other people in the booth, so when I won the chance, I knew how to grab,\u201d said Leah Rinaldi, age 28. \u201cI got $53 in my 15 seconds.\u201d<\/p>\n

\"\"<\/a>
Each dollar the participant captured, he or she got to keep.<\/figcaption><\/figure>\n

Additional fun: on each entry blank, the person entered a guess as to the amount of money in the stacks showing the MBA difference. At the event\u2019s conclusion, the person closest to the actual amount got 30 seconds in the booth.<\/p>\n

Event is part of \u2018Stop Dreaming\u2019 campaign.<\/em><\/p>\n

\u201cShow Me the Money\u201d is one facet of the spring 2011 \u2018Stop Dreaming\u2019 campaign promoting the MBA degree.<\/p>\n

\u201cThe decision to go to graduate school is rarely an impulse move,\u201d Casas said. \u201cA person considers the possibility—but often gets \u201cstuck\u201d in just dreaming about the future.\u201d<\/p>\n

\u201cShow Me the Money\u201d visitors were exposed to \u2018Stop Dreaming\u2019 messages, including a postcard with information about texting for a chance to win a $10,000 scholarship.<\/p>\n

[set_id=72157626405727092]<\/p>\n

Visit us on Flickr<\/a> for additional \u201cShow Me the Money\u201d sets.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Grabbing handfuls of cash is usually just a fantasy. But the Chapman Graduate School at Florida International University (FIU) let some lucky people have that chance—while the college dramatized the value of MBA earnings. During six \u201cShow Me the Money\u201d marketing events, people whose names were drawn at random got 15 seconds in a phone-booth-sized […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/12295"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=12295"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/12295\/revisions"}],"predecessor-version":[{"id":23729,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/12295\/revisions\/23729"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=12295"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=12295"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=12295"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}