{"id":14211,"date":"2011-09-15T19:52:36","date_gmt":"2011-09-15T19:52:36","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=14211"},"modified":"2017-11-14T09:13:38","modified_gmt":"2017-11-14T14:13:38","slug":"ten-rules-for-entrepreneurs-to-live-by","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/09\/ten-rules-for-entrepreneurs-to-live-by\/","title":{"rendered":"Ten Rules For Entrepreneurs To Live By"},"content":{"rendered":"
My mind is buzzing with thoughts of a book I just finished reading: The Intelligent Entrepreneur<\/em> by Bill Murphy Jr. The author follows the inspiring stories of three entrepreneurs who turn their backs on traditional careers after business school, launch businesses, and make millions.<\/p>\n Murphy offers 10 rules to follow if you want to succeed as an entrepreneur. As much for me to remember as for you to get the goods quickly, here are the rules with my interpretations.<\/p>\n 1.\u00a0 Make the commitment. <\/strong>You need to decide to be an entrepreneur and leave the traditional path behind. A good friend of mine, who has built a $400M company, once told me that choosing to be an entrepreneur, deciding to give up the seemingly safe employer-employee world, is like disengaging from the matrix. Once you have experienced reality, you never want to go back.<\/p>\n 2. Find a problem, then solve it.<\/strong> There are two types of businesses—\u201cpain\u201d and \u201cpleasure.\u201d \u201cPain\u201d businesses have a higher success rate because they address more urgent problems. Venture out to address a problem that is personal, that you care about, that you would love to solve.<\/p>\n 3. Think big.<\/strong> You can never build what you cannot imagine, so to build a business that has big impact, you have to believe you can do it from the start. You come at the problem with a calm confidence. There is no reason to scream \u201cwe can do it!\u201d because you just know it; it\u2019s inevitable. Whatever is stopping you for really believing you can do what your business plan says you can do, dissect it, extract it, and throw it away.<\/p>\n 4. You can\u2019t do it alone.<\/strong> There are two types of people: big-idea people and get-it-done people. Very few of us can do both. Be honest with yourself, decide which type you are, then find (hire or partner with) someone who complements you.<\/p>\n 5. You must do it alone.<\/strong> Entrepreneurial journeys are lonely. When I launched my consulting business I spent every day for three weeks alone at my computer, working an Excel database I had built of 300 prospective clients, sending 100 emails a day, trying to get my first project. Even after you\u2019ve gotten your business going and have built a team, you will find yourself alone. Leadership, after all, is having no-one else to ask.<\/p>\n 6. Manage risk. <\/strong>Most ventures fail because they run out of money. So never forget \u201cDROOM\u201d—Don\u2019t Run Out of Money. Live by that motto. Calculate what you will need in the worst-case scenario and make sure you have enough. I do this every week now for my business, and I have not hit a cash crunch since.<\/p>\n 7. Learn to lead.<\/strong> You will reach a point at which you must shift from managing to leading. This means setting a vision and communicating it. It means making promises (\u201cwe will get there\u201d) and keeping them.<\/p>\n 8.\u00a0 Learn to sell.<\/strong> This is my favorite. All innovators are sales people. They are selling every day—to investors, to employees, to suppliers, to customers. By convincing everyone that the iPod will change the world, Steve Jobs makes it so. Yet no business school I know of teaches sales! Study the sales process by reading books like SPIN Selling. Get practice by, for example, volunteering to raise funds for your favorite cause. But most importantly, find your passion. If you really believe your product and company and you share it passionately, you will become a magnet.<\/p>\n 9. Persist.<\/strong> If you are willing to persist through the tough times, you have a much better chance of succeeding. Develop stubbornness.<\/p>\n 10. Play the game for life.<\/strong> Don\u2019t just do this for the money; do it to realize who you are, to create the life you are here to live. One of my favorite quotes from the book reads \u201cEntrepreneurship . . . isn\u2019t just about solving a problem, building a venture, managing risk, or making money. It\u2019s about having a positive impact on the world, making the most of the gifts you\u2019ve been given, and realizing your full potential as a human being.\u201d<\/p>\n