{"id":1459,"date":"2009-01-02T08:04:55","date_gmt":"2009-01-02T12:04:55","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=1459"},"modified":"2009-01-02T08:04:55","modified_gmt":"2009-01-02T12:04:55","slug":"on-target-case-studies-earn-scholarships-for-retail-marketing-students","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2009\/01\/on-target-case-studies-earn-scholarships-for-retail-marketing-students\/","title":{"rendered":"On-target case studies earn scholarships for retail marketing students."},"content":{"rendered":"

A shopping trip to a Target retail store now takes on new meaning for students who participated in the Target Case Study program as part of the fall session of the College of Business Administration\u2019s Retail Marketing<\/em> undergraduate course.<\/p>\n

[flv:http:\/\/business.fiu.edu\/newsletters\/BusinessNetworks\/2009\/01\/videos\/cases.flv 480 360]<\/p>\n

\u201cThe program presents students with the opportunity to solve real-world challenges for Target\u2019s retail business,\u201d said Tim Dugan Birrittella<\/strong>, lecturer, Department of Marketing. \u201cAs part of the process, the students gain a stronger understanding of the marketing complexities facing retailers today.\u201d<\/p>\n

Birrittella initially contacted a Target recruiter to come talk to his class, which in turn led to the invitation to participate in the Target Case Study program.<\/p>\n

\u201cWe jumped at the opportunity,\u201d Birrittella said. \u201cNot only did this provide an excellent learning exercise but Target also presents scholarships to the students who deliver the winning case study.\u201d<\/p>\n

The 48 students in the class divided into twelve teams of four students. Six teams tackled a case study on connecting with multicultural shoppers, and another six teams focused on a Hispanic market case study. The students prepared a written report as well as an oral presentation for Target representatives.<\/p>\n

And the winner is . . .<\/em><\/p>\n

Students Sasha Gessen<\/strong>, Alexandra Givner<\/strong>, Andrea Mantica<\/strong>, and Isabel<\/strong> Pascua<\/strong> scored the winning case study with original merchandising strategies for the Miami, Los Angeles, and Chicago markets.<\/p>\n

\"Sasha<\/a>
Sasha Gessen<\/figcaption><\/figure>\n

According to Pascua, one idea that caught the Target judges\u2019 attention centered around the creation of a \u201cClub MIS Quinces\u201d in Miami area stores to provide a gift registry for the now-popular Quincea\u00f1era parties celebrating a girl\u2019s fifteenth birthday.<\/p>\n

\u201cOur team worked together to make this project successful,\u201d Pascua said. \u201cDuring the process, I learned to communicate my ideas and to listen to others\u2019 ideas.\u201d<\/p>\n

Givner feels the case study project drove the team to think more creatively and innovatively.<\/p>\n

\u201cTo succeed in retail marketing today, you really do need to \u2018think outside the box,\u2019\u201d she said.<\/p>\n

Each of the winning students will receive a $1,000 scholarship from Target.<\/p>\n

There\u2019s more good news: Birrittella recently received word that his spring 2009 class has been selected to participate in the next Target Case Study program.<\/p>\n

\u201cI\u2019m very pleased to continue this education partnership with Target,\u201d he said. \u201cAside from the scholarship incentive, I\u2019ve received very positive feedback from the students who participated in the first competition. It\u2019s a win-win all around. Target showed interest in the ideas we presented. The students gained valuable experience outside the classroom, not to mention connections with Target that can lead to future internships and possible career opportunities.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

A shopping trip to a Target retail store now takes on new meaning for students who participated in the Target Case Study program as part of the fall session of the College of Business Administration\u2019s Retail Marketing undergraduate course. [flv:http:\/\/business.fiu.edu\/newsletters\/BusinessNetworks\/2009\/01\/videos\/cases.flv 480 360] \u201cThe program presents students with the opportunity to solve real-world challenges for Target\u2019s […]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[102,1178,2380,2386,2573,2574],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/1459"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=1459"}],"version-history":[{"count":0,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/1459\/revisions"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=1459"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=1459"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=1459"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}