{"id":14788,"date":"2011-11-28T16:00:42","date_gmt":"2011-11-28T16:00:42","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=14788"},"modified":"2018-03-12T07:43:24","modified_gmt":"2018-03-12T11:43:24","slug":"marketing-conference-tells-students-how-to-heat-up-their-career","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/11\/marketing-conference-tells-students-how-to-heat-up-their-career\/","title":{"rendered":"Marketing conference tells students how to \u201cheat up\u201d their career."},"content":{"rendered":"<p>Hearing from top marketing professionals about how they got their start was an exciting component of the American Marketing Association\u2019s (AMA) fourth annual Florida Regional Collegiate Conference, held November 4th at the College of Business Complex at Florida International University (FIU). It was the third time FIU hosted the conference.<\/p>\n<p>Executive Dean Joyce J. Elam welcomed the more than 135 students, faculty and staff members from universities in Florida and a few other states who attended the event.<\/p>\n<figure id=\"attachment_14792\" aria-describedby=\"caption-attachment-14792\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14792 size-full\" title=\"AMA at FIU Members\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2011\/11\/AMA-at-FIU-Members.jpg\" alt=\"AMA at FIU members at the 4th annual Florida Regional Collegiate Conference: \u201cHeat up Your Career\u201d\" width=\"480\" height=\"320\" \/><figcaption id=\"caption-attachment-14792\" class=\"wp-caption-text\">AMA at FIU members at the 4th annual Florida Regional Collegiate Conference: \u201cHeat up Your Career\u201d<\/figcaption><\/figure>\n<p>With the theme of \u201cHeat up Your Career,\u201d the conference featured keynote speaker Rob Borden, vice president of marketing at Carnival Cruise Lines. Also presenting were:<\/p>\n<ul>\n<li>Leo Leon, Burger King Corporation, vice president, Global Innovation<\/li>\n<li>Manuel Machado, MGSCOMM, CEO<\/li>\n<li>Hector Mendoza, ADP, regional sales executive<\/li>\n<li>Bert Oliva, BOWA (Bert Oliva Wealth Academy), CEO and founder<\/li>\n<li>Cody Woods, Target, senior field campus recruiter<\/li>\n<li>Fannie Young, Bacardi, brand manager director for Dewar\u2019s Scotch and Tequila Cazadores<\/li>\n<\/ul>\n<p>Presenters shared their early struggles and offered advice for today\u2019s marketing graduates. They also spoke about their current work, including showing portfolios of current and yet-to-be-released projects.<\/p>\n<figure id=\"attachment_14789\" aria-describedby=\"caption-attachment-14789\" style=\"width: 461px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14789 size-full\" title=\"Fannie Young\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2011\/11\/Fannie-Young.jpg\" alt=\"Fannie Young, Barcardi brand manager director for Dewar's Scotch and Tequila Cazadores\" width=\"461\" height=\"306\" \/><figcaption id=\"caption-attachment-14789\" class=\"wp-caption-text\">Fannie Young, Barcardi brand manager director for Dewar&#8217;s Scotch and Tequila Cazadores<\/figcaption><\/figure>\n<p>\u201cIt was so cool to meet the person who created a television commercial or campaign that I see all the time,\u201d said Michael Perez, president of <a href=\"https:\/\/www.amafiu.com\/\" target=\"_blank\" rel=\"noopener\">AMA at FIU<\/a>. \u201cIt\u2019s not often an organization offers the opportunity to hear so many great speakers in one day.\u201d<\/p>\n<p><em>New event component: welcome reception.<\/em><\/p>\n<p>Since most attendees arrive the day before the event, senior Eileen Vega, AMA at FIU\u2019s executive vice president and regional conference chair, added a pre-conference reception to the calendar.<\/p>\n<figure id=\"attachment_14793\" aria-describedby=\"caption-attachment-14793\" style=\"width: 480px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14793 size-full\" title=\"Vega Birrittella Perez\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2011\/11\/Vega-Birrittella-Perez.jpg\" alt=\"Eileen Vega, Tim Dugan Birrittella and Michael Perez\" width=\"480\" height=\"320\" \/><figcaption id=\"caption-attachment-14793\" class=\"wp-caption-text\">Eileen Vega, Tim Dugan Birrittella and Michael Perez<\/figcaption><\/figure>\n<p>\u201cDuring this evening get-together, participants had the chance to network in a casual atmosphere,\u201d she said. \u201cWe had a photo booth, food, music, dancing and desserts.\u201d<\/p>\n<p>\u201cThis conference was by far the best one yet,\u201d said chapter advisor Tim Dugan Birrittella. \u201cOur students, led by Michael Perez and Eileen Vega, did a terrific job and feedback has been overwhelmingly positive.\u201d<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Hearing from top marketing professionals about how they got their start was an exciting component of the American Marketing Association\u2019s (AMA) fourth annual Florida Regional Collegiate Conference, held November 4th at the College of Business Complex at Florida International University (FIU). It was the third time FIU hosted the conference. Executive Dean Joyce J. Elam [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[58,735,1405,1883,2507,2573],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/14788"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=14788"}],"version-history":[{"count":5,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/14788\/revisions"}],"predecessor-version":[{"id":30126,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/14788\/revisions\/30126"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=14788"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=14788"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=14788"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}