{"id":14978,"date":"2011-12-13T19:49:47","date_gmt":"2011-12-13T19:49:47","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=14978"},"modified":"2017-11-02T08:38:34","modified_gmt":"2017-11-02T12:38:34","slug":"what-makes-an-effective-leader-burger-king-ceo-shares-his-philosophy","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2011\/12\/what-makes-an-effective-leader-burger-king-ceo-shares-his-philosophy\/","title":{"rendered":"What makes an effective leader? Burger King CEO shares his philosophy."},"content":{"rendered":"<p>A crowd of more than 145 students, faculty, alumni and representatives of the business community convened at Florida International University (FIU) on October 27, 2011 to hear Bernardo Hees, chief executive officer, Burger King Corporation, talk about leadership.<\/p>\n<p>Hees\u2019s appearance at the College of Business Administration was part of the Herbert A. Wertheim Lecture Series. This program has brought distinguished speakers and experts in business leadership and entrepreneurship to FIU since 1993.<\/p>\n<p>David Suarez (MBA \u201904), Dean\u2019s Alumni Circle member, found Hees\u2019s presentation interesting and enlightening.<\/p>\n<figure id=\"attachment_14980\" aria-describedby=\"caption-attachment-14980\" style=\"width: 491px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14980 size-full\" title=\"Burger King's Bernardo Hees\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2011\/12\/Burger-Kings-Bernardo-Hees.jpg\" alt=\"\" width=\"491\" height=\"328\" \/><figcaption id=\"caption-attachment-14980\" class=\"wp-caption-text\">Bernardo Hees<\/figcaption><\/figure>\n<p>\u201cIt\u2019s not often we get the chance to listen to a CEO of a major local Fortune 400 company,\u201d he said. \u201cHis presentation ended with a very open question-and-answer session that gave us even greater opportunity for discussion.\u201d<\/p>\n<p>Suarez summarized the key points of the lecture, which he also shared via Twitter during the event.<\/p>\n<p>\u201cHees said that effective leaders serve before being served,\u201d Suarez said. \u201cLeaders don\u2019t have all the answers but ask the right questions. They lead by example, asking for clear, direct feedback and setting the vision for their organization.\u201d<\/p>\n<p>Olga Alvarez Caveda (BBA \u201995) attended the lecture because she was interested in hearing Burger King\u2019s CEO speak about how he runs a multimillion-dollar corporation.<\/p>\n<figure id=\"attachment_14979\" aria-describedby=\"caption-attachment-14979\" style=\"width: 491px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-14979 size-full\" title=\"Joyce Elam Bernardo Hees Mark Rosenberg\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2011\/12\/Joyce-Elam-Bernardo-Hees-Mark-Rosenberg.jpg\" alt=\"\" width=\"491\" height=\"328\" \/><figcaption id=\"caption-attachment-14979\" class=\"wp-caption-text\">Joyce J. Elam, executive dean, College of Business Administration; Bernardo Hees; and FIU President Mark B. Rosenberg<\/figcaption><\/figure>\n<p>\u201cHees shared some of the strategies he uses to help Burger King stay profitable,\u201d she said. \u201cI learned that being consumer oriented can give you an edge over your competition.\u201d<\/p>\n<p><em>Lecture series help everyone keep learning.<\/em><\/p>\n<p>Suarez encourages students and fellow alumni to continue attending events like the Wertheim Lecture Series.<\/p>\n<p>He appreciates that the university has not only an incredible alumni community but also a tremendous resource in the business people in the area who are affiliated with the school.<\/p>\n<p>\u201cDon\u2019t hesitate to attend the next lecture or presentation,\u201d he said. \u201cIt\u2019s a great way to augment your learning experience at FIU. Always be open to keeping your tools sharp and learning new skills.\u201d<\/p>\n<p><iframe loading=\"lazy\" align=\"middle\" frameborder=\"0\" height=\"400\" scrolling=\"no\" src=\"https:\/\/www.flickr.com\/slideShow\/index.gne?group_id=&amp;user_id=23794481@N04&amp;set_id=72157628098581545\/show\" width=\"100%\" ><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A crowd of more than 145 students, faculty, alumni and representatives of the business community convened at Florida International University (FIU) on October 27, 2011 to hear Bernardo Hees, chief executive officer, Burger King Corporation, talk about leadership. Hees\u2019s appearance at the College of Business Administration was part of the Herbert A. Wertheim Lecture Series. [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[236,581,1093,1405,1758],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/14978"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=14978"}],"version-history":[{"count":5,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/14978\/revisions"}],"predecessor-version":[{"id":29300,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/14978\/revisions\/29300"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=14978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=14978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=14978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}