{"id":15683,"date":"2012-02-22T09:00:28","date_gmt":"2012-02-22T09:00:28","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=15683"},"modified":"2017-06-27T15:08:07","modified_gmt":"2017-06-27T19:08:07","slug":"to-succeed-in-business-outthink-the-competition","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2012\/02\/to-succeed-in-business-outthink-the-competition\/","title":{"rendered":"To succeed in business, outthink the competition."},"content":{"rendered":"

How do today\u2019s most successful companies stay on top?<\/p>\n

Chances are, they outthink the competition, coming up with strategies that leave business rivals in the dust, said Kaihan Krippendorff, a FastCompany.com blogger, founding Fellow of the Center for Leadership and an adjunct professor at Florida International University\u2019s (FIU) College of Business Administration. On February 3rd, Krippendorff shared lessons from his new book, Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore<\/em>, in a workshop presented by the Eugenio Pino and Family Global Entrepreneurship Center.<\/p>\n

\"FIU
FIU Business\u2019 Entrepreneur-in-Residence Boris Hirmas introduced Kaihan Krippendorff and provided books for the book signing.<\/figcaption><\/figure>\n

\u201cThe competition has grown rigid. They\u2019ve stopped thinking. They will ignore and laugh at you,\u201d he told a group of 60 students, faculty and community members assembled for the event. \u201cBy the time they want to fight you, you\u2019re way ahead.\u201d<\/p>\n

Drawing inspiration from sources ranging from Eastern philosophy to American sports heroes, Krippendorff shared insights into a new playbook culled from hundreds of interviews with successful business leaders.<\/p>\n

\"Kaihan
Kaihan Krippendorff<\/figcaption><\/figure>\n

Speed, coordination, stewardship all needed for success. <\/em><\/p>\n

Rather than focusing solely on economies of scale and best practices, Krippendorff sees a new set of strategies behind today\u2019s most successful companies:<\/p>\n

    \n
  • Move early to the next battleground. \u201cAs Wayne Gretzky said, \u2018Skate to where the puck is going to be, not where it is,\u2019\u201d he said.<\/li>\n
  • Coordinate the uncoordinated. \u201cMcDonalds created a network of stay-at-home moms to take orders at drive-throughs,\u201d he said. \u201cPower comes from coordination.\u201d<\/li>\n
  • Force two-front battles. Autodesk took AutoCAD, its engineering software, and repositioned it to create Maya, an animation program targeted at filmmakers. \u201cMaya is responsible for every recent Best Visual Effects win at the Academy Awards,\u201d he said.<\/li>\n
  • Be good. \u201cServe multiple stakeholders. Save the environment. Believe in something above maximizing profits,\u201d Krippendorff said.<\/li>\n
  • Create something out of nothing. \u201cMicrosoft didn\u2019t realize that Apple didn\u2019t compete within the existing categories,\u201d he said. \u201cThey created them.\u201d<\/li>\n<\/ul>\n

    Krippendorff was introduced by Boris Hirmas, FIU\u2019s Entrepreneur-in-Residence, who provided lunch and books for students to have signed by the author.<\/p>\n

    \"Students
    Students were able to get copies of Outthink the Competition: How a New Generation of Strategists Sees Options Others Ignore signed by the author.<\/figcaption><\/figure>\n

    \u201cThis was a very inspiring talk,\u201d said Ileana M. Canizares, director of professional development for FIU\u2019s International Business Honor Society (IBHS). \u201cHe motivated me to look into entrepreneurial goals, to think outside the box.\u201d
    \n[set_id=72157629305048855]<\/p>\n","protected":false},"excerpt":{"rendered":"

    How do today\u2019s most successful companies stay on top? Chances are, they outthink the competition, coming up with strategies that leave business rivals in the dust, said Kaihan Krippendorff, a FastCompany.com blogger, founding Fellow of the Center for Leadership and an adjunct professor at Florida International University\u2019s (FIU) College of Business Administration. On February 3rd, […]<\/p>\n","protected":false},"author":45,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3153,4],"tags":[375,381,813,1130,1159,1445],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/15683"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/45"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=15683"}],"version-history":[{"count":7,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/15683\/revisions"}],"predecessor-version":[{"id":28528,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/15683\/revisions\/28528"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=15683"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=15683"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=15683"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}