{"id":16096,"date":"2012-04-16T18:25:41","date_gmt":"2012-04-16T18:25:41","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=16096"},"modified":"2017-11-08T10:25:27","modified_gmt":"2017-11-08T15:25:27","slug":"third-place-in-johnson-johnson-case-competition-captured-by-international-business-finance-students","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2012\/04\/third-place-in-johnson-johnson-case-competition-captured-by-international-business-finance-students\/","title":{"rendered":"Third place in Johnson & Johnson case competition captured by international business, finance students."},"content":{"rendered":"

Competing against other top business schools, students from the College of Business Administration at Florida International University (FIU) won third place in the national Johnson & Johnson Business Case Competition, March 29-April 1, 2012.<\/p>\n

A team of international business, finance and Honors College undergraduate students—Litong Chen, Carlos E. Gomez, Giorgio Izzo, Prince Mikado and Maximilian A. Staedtler—were chosen as finalists by Johnson & Johnson judges in a preliminary FIU competition held February 28th, organized by Dawn Lazar (MS \u201906), Career Management Services.<\/p>\n

The winning group then advanced to the national event held at the company\u2019s worldwide headquarters in New Brunswick, New Jersey. University of Florida took first place; second place went to Rutgers \u2013 Newark. Students from Penn State, Rider, Seton Hall and University of Illinois were among the participants.<\/p>\n

\"FIU
Giorgio Izzo, Maximilian A. Staedtler, Litong Chen, Prince Mikado and Carlos E. Gomez represented FIU at the national Johnson & Johnson Business Case Competition. Yanyn San Luis from the business school; Juan Carlos Espinosa, Juan Lopez and Lesley Northup from the Honors College; and Raquel Wilmot, coordinator in the Communication Arts Studio, helped the team prepare.<\/figcaption><\/figure>\n

The case, distributed in early February, allowed contenders to test their skills as real-world financial consultants.<\/p>\n

\u201cThe situation involved a fictitious company named MediHealth,\u201d Mikado said. \u201cOur job was to present an acquisition strategy, including marketing plans, concerning a European skin care products company.\u201d<\/p>\n

\u201cWe backed up our various decision points, including parity pricing versus premium pricing, mass or prestige point of sale, and more, with statistics and analysis,\u201d Staedtler said. \u201cWe even visited a skin care store as research.\u201d<\/p>\n

\"Field
Prior to the competition, the team did field research for its marketing strategy in a high-end boutique cosmetics store in Miami.<\/figcaption><\/figure>\n

A number of people from FIU helped the team practice and prepare for the national competition including Yanyn San Luis (BA \u201910), the college\u2019s student and alumni relations coordinator; members of the Honors College; and staff of the Communication Arts Studio.<\/p>\n

Big benefits in competing—and placing.<\/em><\/p>\n

In addition to receiving a $2,000 cash prize for being named as finalists (a prize they will divide equally), the students were provided with airfare and accommodations by Johnson & Johnson for the national competition.<\/p>\n

\u201cThis was the best team experience I have ever had, with each of us working hard, totally prepared, focused and understanding all facets of our presentation,\u201d Staedtler said.<\/p>\n

 <\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Competing against other top business schools, students from the College of Business Administration at Florida International University (FIU) won third place in the national Johnson & Johnson Business Case Competition, March 29-April 1, 2012. A team of international business, finance and Honors College undergraduate students—Litong Chen, Carlos E. Gomez, Giorgio Izzo, Prince Mikado and Maximilian […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[313,331,586,1020,1596,1830,2153,2693],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/16096"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=16096"}],"version-history":[{"count":5,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/16096\/revisions"}],"predecessor-version":[{"id":29499,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/16096\/revisions\/29499"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=16096"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=16096"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=16096"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}