{"id":2288,"date":"2009-06-18T16:50:47","date_gmt":"2009-06-18T20:50:47","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=2288"},"modified":"2017-11-20T10:44:36","modified_gmt":"2017-11-20T15:44:36","slug":"retail-marketing-students-aim-to-help-target-go-green","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2009\/06\/retail-marketing-students-aim-to-help-target-go-green\/","title":{"rendered":"Retail marketing students aim to help Target go green."},"content":{"rendered":"<p>Sustainability is an eco-friendly buzzword in every industry today, including retail.<\/p>\n<p>So it&#8217;s no surprise this hot topic was among those offered for the second Target Case Study Competition recently completed by students in the spring session of the College of Business Administration&#8217;s <em>Retail Marketing<\/em> undergraduate course.<\/p>\n<div style=\"width: 625px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-2288-1\" width=\"625\" height=\"352\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/business.fiu.edu\/biznews\/2009\/6\/target_case_comepetition.mp4?_=1\" \/><a href=\"https:\/\/business.fiu.edu\/biznews\/2009\/6\/target_case_comepetition.mp4\">https:\/\/business.fiu.edu\/biznews\/2009\/6\/target_case_comepetition.mp4<\/a><\/video><\/div>\n<p>&#8220;This very challenging sustainability case study focused on one of three product areas-personal care, beauty or home,&#8221; said <strong>Tim Dugan Birrittella<\/strong>, the course instructor. &#8220;The Target team was blown away by the students&#8217; creativity. In fact, they sent some of the ideas on to corporate headquarters for possible implementation.&#8221;<\/p>\n<p><em>Going green earns some green.<\/em><\/p>\n<p>Students <strong>Cristina Campos<\/strong>, <strong>Chiara de la Vega<\/strong>, <strong>Anthony Mantecon <\/strong>(BBA &#8217;09), and <strong>Vianna Rivero<\/strong> (BBA &#8217;09) presented the winning case study that offered bold concepts for Target&#8217;s home products. Target awarded each winning student a $1,000 scholarship.<\/p>\n<figure id=\"attachment_2289\" aria-describedby=\"caption-attachment-2289\" style=\"width: 300px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-2289 size-medium\" title=\"FIU Business winning team members\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2009\/06\/tn_fiu-target-winners-spring-2009-300x225.jpg\" alt=\"From left to right, winning team members Chiara De La Vega, Cristina Campos, Vianna Rivero, and Anthony Mantecon with Victor Rota, group campus recruiter, TARGET\" width=\"300\" height=\"225\" \/><figcaption id=\"caption-attachment-2289\" class=\"wp-caption-text\">From left to right, winning team members Chiara De La Vega, Cristina Campos, Vianna Rivero, and Anthony Mantecon with Victor Rota, group campus recruiter, Target<\/figcaption><\/figure>\n<p>According to Mantecon, they presented ideas for an in-store home section that created an inviting habitat, complete with kiosks that measured customers&#8217; carbon footprints and tips for greener living. The featured items would be made from natural or recycled materials, and more ENERGY STAR-rated products would be available.<\/p>\n<p>&#8220;We also made recommendations to help Target boost its rating to earn Leadership in Energy and Environmental Design (LEED) certification from the U.S. Green Building Council,&#8221; said Mantecon, who reports that the work on the Target case study helped him land an internship with a marketing consulting company.<\/p>\n<p>&#8220;Our students, who are not yet caught up in the constraints of corporate life, offered Target fresh thinking on sustainable alternatives-at the caliber they might expect from an outside consulting company,&#8221; Birrittella said. &#8220;And the students not only gained practical retail marketing experience, but they also had the opportunity to work closely with a Target recruiter, which is opening the doors to some career opportunities.&#8221;<\/p>\n<p>The <a href=\"..\/..\/..\/..\/..\/?p=1459\">first Target case study competition<\/a>, held in the fall semester, focused on the Hispanic retail market.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Sustainability is an eco-friendly buzzword in every industry today, including retail. So it&#8217;s no surprise this hot topic was among those offered for the second Target Case Study Competition recently completed by students in the spring session of the College of Business Administration&#8217;s Retail Marketing undergraduate course. https:\/\/business.fiu.edu\/biznews\/2009\/6\/target_case_comepetition.mp4 &#8220;This very challenging sustainability case study focused [&hellip;]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[151,405,504,2573,2633,2637],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/2288"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=2288"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/2288\/revisions"}],"predecessor-version":[{"id":29856,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/2288\/revisions\/29856"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=2288"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=2288"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=2288"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}