{"id":25766,"date":"2015-08-24T10:19:58","date_gmt":"2015-08-24T14:19:58","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=25766"},"modified":"2016-12-09T08:01:10","modified_gmt":"2016-12-09T13:01:10","slug":"an-icy-treat-makes-the-move-to-miami-guided-by-the-sbdc-at-fiu","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2015\/08\/an-icy-treat-makes-the-move-to-miami-guided-by-the-sbdc-at-fiu\/","title":{"rendered":"An icy treat makes the move to Miami, guided by the SBDC at FIU."},"content":{"rendered":"<figure id=\"attachment_25770\" aria-describedby=\"caption-attachment-25770\" style=\"width: 590px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-25770 size-large\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2015\/08\/lulus-thumb-590x360.jpg\" alt=\"lulus-thumb\" width=\"590\" height=\"360\" \/><figcaption id=\"caption-attachment-25770\" class=\"wp-caption-text\">Luisa Santos<\/figcaption><\/figure>\n<p>Ice cream has long been one of Luisa Santos\u2019 favorite things. As the nitrogen-frozen ice cream trend intensified, she made her first batch during her last semester at Georgetown University.<\/p>\n<p>In November 2014, she also incorporated nitrogen into a business pitch, winning the Startup Hoya Challenge Rocket Pitch, along with a cash prize, just days after whipping up that first batch.<\/p>\n<p>That cash prize kick-started the first stage of her business. Santos sold the nitrogen-frozen ice cream outside her dorm at Georgetown, served it at events she catered there, and even hosted an ice cream stand at a local farmer\u2019s market.<\/p>\n<p>\u201cI learned about using liquid nitrogen to freeze ice cream and saw an opportunity to use this method to bring ice cream back to the basics,\u201d said Santos. \u201cBut I needed someone to give me advice, to help with the challenges of getting an idea off the ground.\u201d<\/p>\n<p>That happened when Santos returned home to Miami. In a move she describes as \u201cserendipitous,\u201d she met up with the Florida SBDC at FIU, which gave her the expertise she needed to start a full-fledged, bricks-and-mortar nitrogen ice cream business. On May 31, Lulu\u2019s Nitrogen Ice Cream opened its doors in Miami\u2019s trendy Edgewater neighborhood.<\/p>\n<p>Developing the idea, creating a business plan and securing funding wasn\u2019t an easy process. Mentors from the SBDC at FIU offered guidance for every question or challenge \u2013 including permitting and construction \u2013 that Lulu\u2019s Nitrogen Ice Cream faced.<\/p>\n<p>\u201cThey helped me with funding, and we went over all the details of what an SBA loan entails and the information that banks expect,\u201d Santos said. \u201cWe also worked on financial modeling, getting an accurate picture of the variables I can control and those I can\u2019t.\u201d<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/DHc5L2b6taY?rel=0\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Throughout the process of launching Lulu\u2019s Nitrogen Ice Cream, Santos worked with two SBDC consultants &#8211; Roberto Castellon, whose expertise is in finance and growth acceleration, and FIU alumnus George Ray III (MBA \u201909), who specializes in assisting start-up businesses.<\/p>\n<p>\u201cOne of the most important things was the relationship I built with the counselors at the SBDC,\u201d said Santos. \u201cThe best advice I obtained is to constantly evaluate my financials and understand where costs are coming from\u2026that way, I can control them and increase the bottom line.\u201d<\/p>\n<p>Today, Santos has adopted a cow, named Lulu, from Dakin Farms and makes her ice cream base from scratch, including two vegan options. Already she has developed more than 50 ice cream flavors. At its Edgewater location, Lulu\u2019s Nitrogen Ice Cream has a steady flow of customers, many of them regulars.<\/p>\n<p>What\u2019s next: Refining the business model and creating a community of followers. \u201cOnce it\u2019s perfect, we\u2019ll focus on growth and sharing Lulu\u2019s with others,\u201d Santos said.<\/p>\n<p><strong><em>Did You Know?<\/em><\/strong><\/p>\n<p>Increasingly popular, Nitrogen ice cream is made by using liquid nitrogen to flash-freeze the cream base. The speedy process does not allow as many ice crystals to form as traditional freezing methods, creating ultra-creamy ice cream.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Ice cream has long been one of Luisa Santos\u2019 favorite things. As the nitrogen-frozen ice cream trend intensified, she made her first batch during her last semester at Georgetown University. In November 2014, she also incorporated nitrogen into a business pitch, winning the Startup Hoya Challenge Rocket Pitch, along with a cash prize, just days [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":25770,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[3121],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/25766"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=25766"}],"version-history":[{"count":4,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/25766\/revisions"}],"predecessor-version":[{"id":27597,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/25766\/revisions\/27597"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/25770"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=25766"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=25766"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=25766"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}