{"id":26447,"date":"2016-03-14T12:03:49","date_gmt":"2016-03-14T16:03:49","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=26447"},"modified":"2016-06-21T10:31:24","modified_gmt":"2016-06-21T14:31:24","slug":"fun-adds-to-hands-on-marketing-exercises-for-fiu-students","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2016\/03\/fun-adds-to-hands-on-marketing-exercises-for-fiu-students\/","title":{"rendered":"Fun adds to hands-on marketing exercises for FIU students."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26452 size-full\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU.jpg\" alt=\"Fun adds to hands-on marketing exercises for FIU students.\" width=\"1000\" height=\"561\" srcset=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU.jpg 1000w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU-230x130.jpg 230w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU-768x431.jpg 768w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU-640x360.jpg 640w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>A flash mob in the heart of FIU. Professors who were dared to show their skills in salsa and hip-hop, and another who took to the dunk tank. A kissing booth starring a four-legged barking cutie.<\/p>\n<p>College of Business students mixed these shots of creativity and laughter into a rigorous three-week marketing assignment that delivered a powerful lesson in personal branding.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-26451 size-full\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/GiveABreath.jpg\" alt=\"Fun adds to hands-on marketing exercises for FIU students.\" width=\"590\" height=\"559\" \/><\/p>\n<p>Within that tight time frame, students had to create four campaigns benefitting Claire\u2019s Place Foundation, which helps children with cystic fibrosis and their families. To reflect Claire\u2019s challenges, they tagged the campaign \u201c#GiveABreath.\u201d<\/p>\n<p>\u201cThe campaigns and the fundraising activities were designed for students to use their marketing skills to make the world a better place,\u201d said marketing department chair Anthony Miyazaki, who danced to the rhythm of Celia Cruz with professor Wendy Guess in a student-led challenge that raised $1,144.00.<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/5ieHnHamJGU?rel=0\" width=\"640\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>Claire Wineland, who has lived with cystic fibrosis since birth, visited FIU on March 8, sharing the importance of authenticity with a diverse set of marketing students. Now 18, she has created a personal brand that goes beyond her illness and speaks for patients with a variety of ailments.<\/p>\n<p>Her message: illness and suffering don\u2019t define a person.<\/p>\n<p>\u201cSociety teaches us to pity people who are suffering,\u201d said Wineland. \u201cWhat we should do is empower them, show them that you can make something beautiful and work through every challenge you have in your life.\u201d<\/p>\n<p>Whether it\u2019s decorating a hospital room with string lights and the latest trends, hosting a \u201cchill space\u201d for doctors and nurses, or describing the many medications and four hours of respiratory therapy she undergoes each day, Wineland hasn\u2019t allowed cystic fibrosis to define her.<\/p>\n<p>\u201cSome of the happiest, proudest moments of my life have been had in a hospital room,\u201d Wineland told the almost 400 students at the presentation. \u201cFew people understand what it is to live a life that\u2019s truly fantastic.\u201d<\/p>\n<p>The event highlighted the importance of creating a personal brand that takes into account one\u2019s strengths, skills, passions, and attributes.<\/p>\n<figure id=\"attachment_26453\" aria-describedby=\"caption-attachment-26453\" style=\"width: 1000px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-26453 size-full\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU_.jpg\" alt=\"Claire Wineland\" width=\"1000\" height=\"581\" srcset=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU_.jpg 1000w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2016\/03\/claire-wineland-at-FIU_-768x446.jpg 768w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><figcaption id=\"caption-attachment-26453\" class=\"wp-caption-text\">Claire Wineland<\/figcaption><\/figure>\n<p>\u201cOn a personal level, when you choose to market yourself you are faced with the need to recognize who you are in order to present it to society,\u201d said Stephanie Espinoza, who led the AMA at FIU chapter\u2019s \u201c#GiveABreath\u201d fundraising. \u201cAs a marketer you need to be able to turn those hospital room situations into engaging situations which assimilate to your specific target market.\u201d<\/p>\n<p>There were several standing ovations, laughter and a few tears as Wineland spoke. A slideshow of her life played on the auditorium\u2019s screen \u201cto show I\u2019ve really been sick all my life.\u201d<\/p>\n<p>She was completely surprised when the entire audience put on purple t-shirts supporting the \u201cClairity\u201d project and students presented her with a check for $7,000, raised through the \u201c#GiveABreath\u201d events, to Claire\u2019s Place Foundation.<\/p>\n<p>Cheers filled the room after Wineland finished speaking and students gathered around her to take photos and chat.<\/p>\n<p>\u201cHer unique brand focuses on seeing challenges as opportunities to grow and be happy in spite of the problem,\u201d said Espinoza. \u201cShe was making jokes and laughing\u2026 she\u2019s just a girl and doesn\u2019t want to be seen as a girl with a disease.\u201d<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.flickr.com\/slideShow\/index.gne?group_id=&amp;user_id=23794481@N04&amp;set_id=72157665536788642\/show\" width=\"100%\" height=\"400\" frameborder=\"0\" scrolling=\"no\" align=\"middle\"><\/iframe><\/p>\n","protected":false},"excerpt":{"rendered":"<p>A flash mob in the heart of FIU. Professors who were dared to show their skills in salsa and hip-hop, and another who took to the dunk tank. A kissing booth starring a four-legged barking cutie. College of Business students mixed these shots of creativity and laughter into a rigorous three-week marketing assignment that delivered [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":26815,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[150,3978,3976,3980,4551,3977,3979,3956],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/26447"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=26447"}],"version-history":[{"count":8,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/26447\/revisions"}],"predecessor-version":[{"id":26816,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/26447\/revisions\/26816"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/26815"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=26447"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=26447"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=26447"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}