{"id":26574,"date":"2016-04-21T09:24:40","date_gmt":"2016-04-21T13:24:40","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=26574"},"modified":"2016-05-03T15:10:47","modified_gmt":"2016-05-03T19:10:47","slug":"consistent-excellence-keeps-amafiu-in-international-top-ten-for-over-a-decade","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2016\/04\/consistent-excellence-keeps-amafiu-in-international-top-ten-for-over-a-decade\/","title":{"rendered":"Consistent excellence keeps AMA@FIU in international Top Ten for over a decade."},"content":{"rendered":"

\"FIU-AMA_04\"<\/p>\n

The winning streak continues for the American Marketing Association\u2019s FIU Collegiate Chapter, AMA@FIU, with its 14th<\/sup> consecutive Top Ten Chapter award. The honor was bestowed at the 38th<\/sup> annual AMA International Collegiate Conference, held March 17-19 in New Orleans. Two College of Business students also placed #1 in individual categories.<\/p>\n

\u201cIt\u2019s an incredible feat to be in one of the top places for so long,\u201d said Tim Birrittella, senior instructor in the Department of Marketing and AMA faculty advisor. \u201cOur goals are to utilize our strengths and experience to help the community and fundraise. Consistency helps our chapter transition each year and enhances the team.\u201d<\/p>\n

AMA collegiate chapters from the U.S., Canada, Mexico and Puerto Rico gather annually for an intensive marketing experience that includes professional guest speakers, a career fair and networking opportunities. This year, 25 College of Business students attended the conference, which drew over 1,400 attendees representing 360 AMA chapters.<\/p>\n

\"AMA@FIU
AMA@FIU member Stephanie Espinoza during her presentation at the AMA International Collegiate Conference<\/figcaption><\/figure>\n

AMA@FIU members point out that diversity is one of the factors that make their chapter stand out.<\/p>\n

\u201cOur members are not only of different cultural backgrounds and nationalities, but also different majors, which is something you don’t often see in other chapters,\u201d said Stephanie Espinoza, director of membership for the FIU chapter\u2019s executive board. \u201cWe are also one of the few chapters with strong online media and entrepreneurial orientation.\u201d<\/p>\n

In 2013, AMA@FIU launched Roaring Concepts, the College of Business\u2019 student-run marketing agency. Managed by AMA members, the agency offers branding and image building, creative and market research, and in-college promotions as well as local, email and social media campaigns. Clients include the Miami Marlins, PDQ and StudySoup.<\/p>\n

\"Tim
Tim Birrittella, AMA@FIU\u2019s faculty advisor, (C), Anna Cheuvront, Academic and Student Communities Coordinator at the American Marketing Association(L). Kyle Hernandez, Collegiate Chapters Manager at the American Marketing Association (R)<\/figcaption><\/figure>\n

Attracting national attention.<\/em><\/p>\n

The combined success of Roaring Concepts and of AMA@FIU has increased the group\u2019s national exposure.<\/p>\n

\u201cWhat makes our chapter stand out is that we\u2019re able to apply all our marketing knowledge and hands-on experience to delve into the real world,\u201d said Jonas Erthal, current president of AMA@FIU. \u201cWe operate a sustainable business where we have to meet and respond to client demands.\u201d<\/p>\n

\"Stephanie
Stephanie Espinoza<\/figcaption><\/figure>\n

The three-day AMA collegiate conference was filled with social activities, exhibitions and presentations by marketing professionals. Students competed in market simulation, sales and marketing strategy challenges. In another, students were tasked with creating a 10×10 trade-show exhibit highlighting their chapter\u2019s activities and incorporating the conference theme, “Mint Your Future.”<\/p>\n

Espinoza was one of two AMA@FIU members to win top spots in individual competitions. She won 1st place for the Community and Social Impact Scholarship, recognizing students who make a positive impact in their local communities, and a $7,500 award.<\/p>\n

\"AMA@FIU
AMA@FIU member Andrea Saladrigas holding her award and Jimmy Peliter, AMA Collegiate Chapters Council President<\/figcaption><\/figure>\n

Andrea Saladrigas won 1st place for the AMA\u2019s International Sales\u00a0Competition, the highest ranking ever for FIU. She also ranked ninth for the AMA SALES Student of the Year category.<\/p>\n

The focus now is on getting back to work, using historical knowledge to examine what worked and what didn\u2019t.<\/p>\n

\u201cWe\u2019ll spend the next couple of months brainstorming about what we can do to be better next year,\u201d said Birrittella. \u201cThese days it\u2019s harder to stay at the top of the pack, especially considering that we are a commuter school with most of our members working part-time or full-time.\u201d<\/p>\n

In addition to the high-profile wins at the AMA collegiate conference, 35 College of Business marketing students will be inducted into the AMA\u2019s honor society, Alpha Mu Alpha, this academic year. Last fall, 19 seniors were inducted and as the spring semester comes to a close, 16 others will join them. Inductees must be in their senior year and maintain a 3.25+ GPA.<\/p>\n","protected":false},"excerpt":{"rendered":"

The winning streak continues for the American Marketing Association\u2019s FIU Collegiate Chapter, AMA@FIU, with its 14th consecutive Top Ten Chapter award. The honor was bestowed at the 38th annual AMA International Collegiate Conference, held March 17-19 in New Orleans. Two College of Business students also placed #1 in individual categories. \u201cIt\u2019s an incredible feat to […]<\/p>\n","protected":false},"author":67,"featured_media":26576,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[58,4020,68,3917,4551,3923,3670,3979,2573],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/26574"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=26574"}],"version-history":[{"count":5,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/26574\/revisions"}],"predecessor-version":[{"id":26585,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/26574\/revisions\/26585"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/26576"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=26574"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=26574"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=26574"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}