{"id":30131,"date":"2018-03-16T12:22:02","date_gmt":"2018-03-16T16:22:02","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=30131"},"modified":"2020-02-28T13:44:27","modified_gmt":"2020-02-28T18:44:27","slug":"fiu-business-students-challenge-u-s-and-international-students-to-seal-the-deal-in-two-languages","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2018\/03\/fiu-business-students-challenge-u-s-and-international-students-to-seal-the-deal-in-two-languages\/","title":{"rendered":"FIU Business students challenge U.S. and international students to seal the deal in two languages."},"content":{"rendered":"
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Students from several U.S. and international universities joined their FIU counterparts in the 2018 Global Bilingual Sales Competition, an immersive sales experience. The annual FIU Business event is designed to increase students\u2019 exposure to the sales profession.<\/p>\n
Using role-playing techniques, students had to sell DHL Express as the go-to logistics provider for international shipping for a South Florida business owner during a series of 15- and 20-minute in-person meetings. Each student competed in both English and Spanish over 3 days.<\/p>\n
\u201cIt\u2019s not just selling and sales skills,\u201d Rafael Estevez, chief financial officer of DHL Express Americas, the competition\u2019s product sponsor, said during the closing ceremony. \u201cIt\u2019s communication, leadership and conveying ideas. You\u2019ll see this in your career at every level.\u201d<\/p>\n
The students are judged on how they identified the needs of the buyer, showed value, pitched the proposed solution, addressed issues or concerns from the buyer, and satisfied the need. Judges also took into account how students incorporated their style and personality into the conversation.<\/p>\n