{"id":31265,"date":"2018-10-18T15:35:48","date_gmt":"2018-10-18T19:35:48","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=31265"},"modified":"2018-11-19T10:59:47","modified_gmt":"2018-11-19T15:59:47","slug":"publishing-business-is-sweet-for-mango-media","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2018\/10\/publishing-business-is-sweet-for-mango-media\/","title":{"rendered":"Publishing business is sweet for Mango Media."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31273 size-full\" title=\"Publishing Business is Sweet for Mango Media\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-FIU-SBDC-compressor.jpg\" alt=\"Publishing Business is Sweet for Mango Media\" width=\"1000\" height=\"563\" srcset=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-FIU-SBDC-compressor.jpg 1000w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-FIU-SBDC-compressor-300x169.jpg 300w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-FIU-SBDC-compressor-230x129.jpg 230w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-FIU-SBDC-compressor-710x400.jpg 710w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>After many years in the book publishing business in San Francisco, Christopher McKenney moved to Miami and in 2014 opened Mango Media in Coral Gables.<\/p>\n<p>Four years later, the company has grown to 23 employees and, McKenney said, it is one of the fastest-growing book publishers in the country.<\/p>\n<p>\u201cPublishing books is a very hard business,\u201d McKenney said. \u201cIt\u2019s an old business &#8212; it\u2019s been around for centuries. It has some peculiar challenges in 2018, which include the rise of social media, the Internet and Amazon and all things online buying &#8212; as well as challenges from self-publishing, because it\u2019s never been easier to publish a book on your own.\u201d<\/p>\n<p><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/dSM3eAbnUzc?rel=0\" width=\"100%\" height=\"360\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/p>\n<p>\u201cOur challenge,\u201d McKenney said, \u201chas been to innovate that entire process, and to really change the nature of the business.\u201d<\/p>\n<p>However, in growing the business, fast-changing technology has not been the only obstacle. Mango Media has had to face a centuries-old problem as well: cash flow.<\/p>\n<p>\u201cGrowth in publishing is difficult because you tend to spend money well in advance of when you receive it,\u201d McKenney said. It often takes a year or more from the moment a contract is signed with an author to when one receives any money from selling the book, he explained.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31297 size-full\" title=\"Mango Media\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media.jpg\" alt=\"Mango Media\" width=\"1000\" height=\"278\" srcset=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media.jpg 1000w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-300x83.jpg 300w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-230x64.jpg 230w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p>Looking for information, McKenney turned to the experts at the Florida SBDC at FIU, the small business development center at Florida International University\u2019s College of Business, which provides no-cost consulting to entrepreneurs and small-business owners.<\/p>\n<p>He happened to hear an announcement about the SBDC on the radio while driving his children to school and asked his daughter to text him the web address.<\/p>\n<figure id=\"attachment_31295\" aria-describedby=\"caption-attachment-31295\" style=\"width: 350px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-31295\" title=\"Chris McKenney\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Chris-McKenney.jpg\" alt=\"Chris McKenney\" width=\"350\" height=\"525\" srcset=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Chris-McKenney.jpg 400w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Chris-McKenney-200x300.jpg 200w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Chris-McKenney-230x345.jpg 230w\" sizes=\"(max-width: 350px) 100vw, 350px\" \/><figcaption id=\"caption-attachment-31295\" class=\"wp-caption-text\">Chris McKenney<\/figcaption><\/figure>\n<p>\u201cI was just a cold call,\u201d he said, smiling.<\/p>\n<p>That call turned into a thorough analysis of his business that included the entrepreneurial dream goal question: Where do you want to be? Once that was all answered, the consultant offered McKenney financial options and information \u2013 sweet deals &#8212; that best suited the needs and goals of the company.<\/p>\n<p>\u201cWith the help of the SBDC at FIU\u2019s cash-flow solution with the bank, we\u2019ve been able to fund that growth to the point where we\u2019re actually offering our marketing services to other publishers,\u201d McKenney said.<\/p>\n<p>He said Miami\u2019s diverse population, far greater than other cities, has helped fuel his company\u2019s growth. It is in that love for diverse cultures that you also will find the origins of the company\u2019s name. According to the company\u2019s web site, \u201cIn many African and Asian traditions, the mango tree was where the community gathered in the shade to meet, share wisdom, gossip, and debate ideas\u2014perhaps a bit like today\u2019s independent bookstore.\u201d<\/p>\n<p>And, as the company\u2019s website says, \u201cmangos are also delicious.\u201d<\/p>\n<p><a href=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-SBDC-solution.jpg\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter wp-image-31307 size-full\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-SBDC-solution.jpg\" alt=\"\" width=\"1316\" height=\"442\" srcset=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-SBDC-solution.jpg 1316w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-SBDC-solution-300x101.jpg 300w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-SBDC-solution-1024x344.jpg 1024w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2018\/10\/Mango-Media-and-SBDC-solution-230x77.jpg 230w\" sizes=\"(max-width: 1316px) 100vw, 1316px\" \/><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>After many years in the book publishing business in San Francisco, Christopher McKenney moved to Miami and in 2014 opened Mango Media in Coral Gables. Four years later, the company has grown to 23 employees and, McKenney said, it is one of the fastest-growing book publishers in the country. \u201cPublishing books is a very hard [&hellip;]<\/p>\n","protected":false},"author":86,"featured_media":31269,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[4425,3121,4427],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/31265"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/86"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=31265"}],"version-history":[{"count":17,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/31265\/revisions"}],"predecessor-version":[{"id":31455,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/31265\/revisions\/31455"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/31269"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=31265"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=31265"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=31265"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}