{"id":33963,"date":"2020-03-17T09:16:53","date_gmt":"2020-03-17T13:16:53","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=33963"},"modified":"2020-04-03T12:32:00","modified_gmt":"2020-04-03T16:32:00","slug":"fiu-marketing-students-capture-top-national-honor","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2020\/03\/fiu-marketing-students-capture-top-national-honor\/","title":{"rendered":"FIU marketing students capture top national honor."},"content":{"rendered":"
\"AMA\u2019s
AMA\u2019s winning chapter exhibit<\/figcaption><\/figure>\n

The FIU Business collegiate chapter of the American Marketing Association (AMA) has brought home a prestigious national victory: the International Collegiate Chapter of the Year Award, earning the top slot over more than 350 AMA collegiate chapters.<\/p>\n

The announcement came as AMA FIU joined dozens of other schools for the organization\u2019s International Collegiate Conference in New Orleans, held March 12 \u2013 14. They bested a host of other competitive chapters, including those from the University of Florida, Florida State University, the University of Miami and Penn State University.<\/p>\n

\u201cThey did extraordinary work,\u201d said faculty advisor Tim Birrittella, university instructor in the Department of Marketing and Logistics. He credited the chapter\u2019s multiple accomplishments over the course of the year for the recognition: hosting the Florida regional conference, professional development programs, industry partnerships including one with Facebook Blueprint, and the ongoing success of the chapter\u2019s Roaring Concepts consulting group. Judges also noted FIU\u2019s status as a minority-based school, with diverse students who commute and work part-time jobs along with their studies and co-curricular activities.<\/p>\n

\u201cOur differences are our advantages,\u201d Birrittella said.<\/p>\n

\"L.
L. to r.: AMA FIU Co-President Naimeh Harami, Professor Tim Birrittella, and Co-President Karla Rosario.<\/figcaption><\/figure>\n

Birrittella credited chapter co-presidents Naimeh Harami and Karla Rosario, who took on leadership responsibilities together and \u201cstepped up above and beyond\u201d to lead the chapter\u2019s accomplishments. While this is the third time AMA FIU has achieved top international collegiate honors in the 19 years he has served as chapter advisor, Birrittella\u00a0 noted that Harami and Rosario, who were 19 at the time of the victory, were the youngest ever in AMA FIU history to lead the chapter to top honors.<\/p>\n

\u201cFIU is now now one of the most awarded chapters in AMA history,\u201d Birrittella said, \u201cand the competition is fierce!\u201d<\/p>\n

Co-president Rosario was excited to attend the conference but also nervous about the domestic travel because of the recent Coronavirus outbreak. The event this year saw a little more than half its usual attendance. The conference took precautionary measures to keep people safe by implementing sanitizing stations around the hotel and having nightly check-ins.<\/p>\n

Chapter members experience joy, a little delayed. <\/em><\/p>\n

\u201cWe did not hear our name being called, but once we knew they called us, we were all super excited, jumping up and down,\u201d Rosario said. With its victory, the FIU chapter will join the University of Pennsylvania and the University of Wisconsin-Whitewater Euclaire in hosting the conference next year.<\/p>\n

In addition to the overall award, FIU\u2019s AMA received third place in Best Overall Exhibit which awards the chapter\u2019s 10×10 exhibit booth for the chapter\u2019s Use of Conference Theme, Educational Value and Communication of Chapter Activities. The chapter also received an honorable mention for its marketing week help in October 2019 which focused on promoting daily marketing activities to the general FIU community.<\/p>\n

\"AMA
AMA FIU members on stage with their award.<\/figcaption><\/figure>\n

Rosario felt the judges were most impressed by the FIU chapter\u2019s professional development, workshops, and the general meetings the chapter has during the year, which include speakers from major companies such as Facebook, Twitter and Spotify. She also explained how the judges felt the chapter\u2019s theme of diversity was very important, and the importance of marketing to different cultures and demographics.<\/p>\n

Impactful speakers at the conference included Meredith Ferguson, the director of Do Something Strategic, which focuses on marketing campaigns for social causes. Her speech focused on how the younger generations have a platform to really make a difference in the world.<\/p>\n

\u201cOur big win was a ray of positivity for our FIU community during this outbreak,\u201d Rosario said. \u201cI\u2019m so proud of our AMA FIU team.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

The FIU Business collegiate chapter of the American Marketing Association (AMA) has brought home a prestigious national victory: the International Collegiate Chapter of the Year Award, earning the top slot over more than 350 AMA collegiate chapters. The announcement came as AMA FIU joined dozens of other schools for the organization\u2019s International Collegiate Conference in […]<\/p>\n","protected":false},"author":107,"featured_media":33965,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[10],"tags":[58,68,2573],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/33963"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/107"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=33963"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/33963\/revisions"}],"predecessor-version":[{"id":33975,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/33963\/revisions\/33975"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/33965"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=33963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=33963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=33963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}