{"id":35111,"date":"2020-12-07T15:29:51","date_gmt":"2020-12-07T20:29:51","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=35111"},"modified":"2021-01-08T08:20:58","modified_gmt":"2021-01-08T13:20:58","slug":"fiu-business-establishes-new-business-book-imprint","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2020\/12\/fiu-business-establishes-new-business-book-imprint\/","title":{"rendered":"FIU Business establishes new business book imprint."},"content":{"rendered":"

\"FIU<\/p>\n

FIU Business has teamed up with the nation\u2019s fastest-growing independent publishing house to create\u00a0FIU Business Press<\/a>, a unique imprint designed to bring resources for business success to a wide audience.<\/p>\n

With the college\u2019s Office of\u00a0Executive Education<\/a>\u00a0spearheading the effort, FIU Business Press was created as an imprint of\u00a0Mango Publishing<\/a>\u00a0of Coral Gables. The publishing house, led by industry veteran Chris McKenney, was ranked No.1 on\u00a0Publishers Weekly\u2019s<\/em>\u00a02019 and 2020 lists of the fastest-growing independent book publishers.<\/p>\n

FIU Business Press, modeled after Harvard Business Review Press as a university-based publisher that caters to a general business audience, seeks authors who can share knowledge on a wide array of topics, bringing practical business expertise to its audiences.<\/p>\n

\u201cLifelong learning extends beyond the classroom,\u201d said Jackie Sousa, director of operations for FIU Business Executive Education, which is leading the imprint. \u201cWe want to share information that serves as a toolkit to develop business skills.\u201d<\/p>\n

\"FinanceIn November, the imprint published its first book,\u00a0Finance Secrets of Billion-Dollar Entrepreneurs<\/a>,\u00a0<\/em>written by Dileep Rao, an FIU Business clinical professor of international business and an expert in entrepreneurship and venture funding. His message: by emulating the tactics of billion-dollar companies, entrepreneurs can achieve their goals without early-stage venture capital.<\/p>\n

\u201cDileep\u2019s book just jumped out from the start,\u201d Sousa said. \u201cHe was already an author. He already had a book in the works, based on research, that changes the conversation on entrepreneurship \u2013 how to build skills, particularly financial skills, and go after more traditional forms of capital, which greatly increases their opportunity to raise the money they need.\u201d\u00a0 \u00a0A lineup of other authors and books is already in the works, she said: \u201cWe will keep looking for potential authors and book deals.\u201d<\/p>\n

From its start, Mango Publishing, named for the one of its home state\u2019s signature fruits, set itself apart from traditional, New York-based publishers. Relying heavily on data and algorithms to plan its sales and marketing campaigns, the company has dozens of Amazon best-sellers and continues to develop a wide network of international sales, using data to drive its distribution plans. Mango Publishing\u2019s McKenney, who founded the publisher in 2014, noted strong high expectations for Rao\u2019s book in several of the international audiences where Mango has built an extensive sales network.<\/p>\n

Sousa hopes to use FIU\u2019s proceeds from books to promote entrepreneurship programming and create initiatives that focus on business ownership to further that endeavor.<\/p>\n

Authors seeking to publish books under the FIU Business Press imprint can email\u00a0fiuExecEd@fiu.edu.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

FIU Business has teamed up with the nation\u2019s fastest-growing independent publishing house to create\u00a0FIU Business Press, a unique imprint designed to bring resources for business success to a wide audience. With the college\u2019s Office of\u00a0Executive Education\u00a0spearheading the effort, FIU Business Press was created as an imprint of\u00a0Mango Publishing\u00a0of Coral Gables. The publishing house, led by […]<\/p>\n","protected":false},"author":68,"featured_media":35115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3513,10],"tags":[650,3905,4687,3530],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/35111"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/68"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=35111"}],"version-history":[{"count":6,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/35111\/revisions"}],"predecessor-version":[{"id":35131,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/35111\/revisions\/35131"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/35115"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=35111"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=35111"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=35111"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}