{"id":35793,"date":"2021-07-09T09:40:08","date_gmt":"2021-07-09T13:40:08","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=35793"},"modified":"2021-07-27T09:44:09","modified_gmt":"2021-07-27T13:44:09","slug":"women-on-corporate-boards-add-innovative-strategies-fiu-business-research-finds","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2021\/07\/women-on-corporate-boards-add-innovative-strategies-fiu-business-research-finds\/","title":{"rendered":"Women on corporate boards add innovative strategies, FIU Business research finds."},"content":{"rendered":"
<\/p>\n
While women\u2019s presence in corporate boardrooms has increased slowly, many are bringing innovation to firms\u2019 business strategy and allocation of resources, looking at things differently and showing a willingness to take risks, new research from FIU Business reveals.<\/p>\n
Seema Pissaris, the FIU Business clinical professor of international business who conducted the study, found that women are more than simply symbols of change.<\/p>\n
\u201cThey contribute novel strategies by reconfiguring the firm\u2019s assets and resources in unique ways such as through advertising intensity, research and development pathways, or financial leverage design.\u201d said Pissaris.<\/p>\n Women currently account for 51.1% of the U.S. population, and as a reflection of many companies\u2019 customer base \u201cwomen directors can also bring newness and change to the firm itself and how it competes in the marketplace, she said\u201d<\/p>\n Pissaris also found that women have higher influence on the board when they own more shares or have longer tenures, allowing them the clout needed to change the status quo in a firm\u2019s approach to competition.<\/p>\n \u201cThat\u2019s where differences show up,\u201d she added. \u201cPower isn\u2019t exercised by simply being a board member – it\u2019s exercised through contributing to decisions and influencing other board members to go in a particular strategic direction.\u201d<\/p>\n