{"id":35911,"date":"2021-08-10T14:39:14","date_gmt":"2021-08-10T18:39:14","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=35911"},"modified":"2021-11-08T09:59:29","modified_gmt":"2021-11-08T14:59:29","slug":"fiu-business-professor-wins-award-at-prestigious-international-case-writing-competition","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2021\/08\/fiu-business-professor-wins-award-at-prestigious-international-case-writing-competition\/","title":{"rendered":"FIU Business professor wins award at prestigious international case writing competition."},"content":{"rendered":"

David Wernick, teaching professor of international business,\u00a0and FIU Business\u00a0doctoral\u00a0student Siddharth Upadhyay\u00a0have\u00a0won third place in a new international case writing competition focused on creating more opportunities for students to study diversity, equity, and inclusion (DEI) issues.<\/p>\n

\"David
David Wernick<\/figcaption><\/figure>\n

The competition\u00a0was organized by the William Davidson Institute and the Ross School of Business at the University for Michigan. The goal: create more real-world case studies that allow students to explore DEI issues, which are currently lacking in business school case studies. The case is available through\u00a0WDI Publishing<\/a>.<\/p>\n

Their\u00a0study\u00a0Does the U.S. Hospitality Market Offer Fertile Soil for Lemon Tree Hotels’ Inclusive Business Model?\u00a0<\/em><\/a>looks at\u00a0Lemon Tree Hotels Ltd., India\u2019s largest and fastest-growing mid-market hotel chain, which employs large numbers of marginalized and disabled individuals as part of its human resources strategy. The company has found this strategy to be a surprising source of competitive advantage and is currently looking to expand within India and overseas.<\/p>\n

The case study, which includes a video interview that Wernick conducted with Lemon Tree\u2019s vice president of sustainability initiatives, Aradhana Lal, examines the challenges Lemon Tree would face in entering the highly competitive U.S. hospitality market.\u00a0Students are challenged to consider whether Lemon Tree\u2019s \u201cinclusion program\u201d could be replicated in the U.S. market, and if so, which city might serve as the best entry point.<\/p>\n

Wernick noted that Lemon Tree is unique because of its commitment to hiring\u00a0and developing a diverse group of employees, including\u00a0people with physical and intellectual disabilities and people from marginalized groups, including orphans, survivors of acid attacks and members of the transgender community.\u00a0He\u00a0pointed out that that these employees are also put in front-line positions within the company where they have extensive interaction with guests.<\/p>\n

\u201c(Lemon Tree) is a trailblazing company with a brilliant, employee-centric business model that is generating benefits for its various stakeholders,\u201d Wernick said. \u201cStudents can learn many valuable lessons about the strategic importance of DEI in today\u2019s business environment.\u201d<\/p>\n

Learn more about the contest and the William Davidson Institute\u00a0<\/em>here.<\/em><\/a><\/p>\n

To learn more about Lemon Tree Hotels:<\/em><\/p>\n

https:\/\/www.facebook.com\/lemontreehotelsltd\/<\/em><\/a><\/p>\n

https:\/\/www.instagram.com\/lemontreehotels<\/em><\/a><\/p>\n

https:\/\/www.linkedin.com\/company\/the-lemon-tree-hotel-company<\/em><\/a><\/p>\n

https:\/\/www.youtube.com\/channel\/UCPaVbJCnIOyf4f-IgG1GrQw<\/em><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"

David Wernick, teaching professor of international business,\u00a0and FIU Business\u00a0doctoral\u00a0student Siddharth Upadhyay\u00a0have\u00a0won third place in a new international case writing competition focused on creating more opportunities for students to study diversity, equity, and inclusion (DEI) issues. The competition\u00a0was organized by the William Davidson Institute and the Ross School of Business at the University for Michigan. The […]<\/p>\n","protected":false},"author":111,"featured_media":35115,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[585,4377],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/35911"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/111"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=35911"}],"version-history":[{"count":4,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/35911\/revisions"}],"predecessor-version":[{"id":36161,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/35911\/revisions\/36161"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/35115"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=35911"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=35911"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=35911"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}