{"id":36055,"date":"2021-10-22T09:42:35","date_gmt":"2021-10-22T13:42:35","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=36055"},"modified":"2021-11-17T08:48:15","modified_gmt":"2021-11-17T13:48:15","slug":"fiu-business-launches-luxury-incubator-mba-project","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2021\/10\/fiu-business-launches-luxury-incubator-mba-project\/","title":{"rendered":"FIU Business launches Luxury Incubator MBA Project."},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-36095\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2021\/10\/fiu-business-Luxury-Incubator-MBA-Project.jpg\" alt=\"FIU Business launches Luxury Incubator MBA Project.\" width=\"1000\" height=\"667\" srcset=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2021\/10\/fiu-business-Luxury-Incubator-MBA-Project.jpg 1000w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2021\/10\/fiu-business-Luxury-Incubator-MBA-Project-300x200.jpg 300w, https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2021\/10\/fiu-business-Luxury-Incubator-MBA-Project-230x153.jpg 230w\" sizes=\"(max-width: 1000px) 100vw, 1000px\" \/><\/p>\n<p style=\"font-weight: 400;\">Florida International University\u2019s College of Business (FIU Business) has introduced a Luxury Incubator MBA Project course that will teach the marketing of luxury products.<\/p>\n<figure id=\"attachment_36061\" aria-describedby=\"caption-attachment-36061\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36061 size-full\" title=\"Deepak Ohri\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2021\/10\/deepak-ohri.jpg\" alt=\"Deepak Ohri\" width=\"200\" height=\"245\" \/><figcaption id=\"caption-attachment-36061\" class=\"wp-caption-text\">Deepak Ohri<\/figcaption><\/figure>\n<p>The first of its kind at FIU Business, the\u00a0<a href=\"https:\/\/www.luxuryincubator.biz\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/www.luxuryincubator.biz\/&amp;source=gmail&amp;ust=1635359146087000&amp;usg=AFQjCNHTU8PELOyttR-xRCoOQOgyoB5JYA\">Luxury Incubator MBA Project<\/a>\u00a0combines classroom and hands-on learning and includes an international residency component where 20 FIU MBA students will travel to Singapore and Bangkok, Thailand to learn what it takes to make a luxury brand successful.<\/p>\n<p>The course was co-created by Deepak Ohri, CEO of lebua Hotels and Resorts, and Anna Pietraszek, director of global operations and assistant teaching professor of marketing and logistics.<\/p>\n<p>\u201cThe class illustrates step-by-step planning and development of a luxury brand as well as marketing techniques and management of the luxury market,\u201d Pietraszek said.<\/p>\n<p>Students will study the marketing and management of luxury brands in the U.S. and Asia, learning the different factors that create a culture from a brand. The project will show how psychology, business practices and innovation play a vital role in creating a luxury brand culture and lifestyle.<\/p>\n<figure id=\"attachment_36063\" aria-describedby=\"caption-attachment-36063\" style=\"width: 200px\" class=\"wp-caption alignright\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-36063 size-full\" title=\"Anna Pietraszek\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2021\/10\/anna-pietraszek.jpg\" alt=\"Anna Pietraszek\" width=\"200\" height=\"245\" \/><figcaption id=\"caption-attachment-36063\" class=\"wp-caption-text\">Anna Pietraszek<\/figcaption><\/figure>\n<p>\u201cI am honored and excited to collaborate with FIU Business. I am looking forward to working with Pietraszek, adding a new dimension to such a great curriculum, and creating something extraordinary that will allow students to experience and learn the disruption of the luxury industry,\u201d said Ohri, an award-winning entrepreneur.<\/p>\n<p>The class will be held from March 31 through May 13, 2022 with the international residency from March 31 to April 10, 2022. Students will be selected based on the capacity of the class and those with a marketing specialization will be given priority to register.<\/p>\n<p>The course will show unconventional approaches to luxury marketing and explain why such strategies are needed to create an incomparable brand. Ohri\u2019s career focus has been on what he considers \u201cexperiential luxury\u201d and he will teach students why luxury is an experience, not an expense.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Florida International University\u2019s College of Business (FIU Business) has introduced a Luxury Incubator MBA Project course that will teach the marketing of luxury products. The first of its kind at FIU Business, the\u00a0Luxury Incubator MBA Project\u00a0combines classroom and hands-on learning and includes an international residency component where 20 FIU MBA students will travel to Singapore [&hellip;]<\/p>\n","protected":false},"author":67,"featured_media":36091,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[143,4747,813,4745],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/36055"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/67"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=36055"}],"version-history":[{"count":10,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/36055\/revisions"}],"predecessor-version":[{"id":36103,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/36055\/revisions\/36103"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media\/36091"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=36055"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=36055"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=36055"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}