{"id":3643,"date":"2009-09-15T18:14:05","date_gmt":"2009-09-15T22:14:05","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=3643"},"modified":"2017-11-20T10:17:34","modified_gmt":"2017-11-20T15:17:34","slug":"alumnuss-company-helps-decision-makers-better-understand-hispanic-consumers","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2009\/09\/alumnuss-company-helps-decision-makers-better-understand-hispanic-consumers\/","title":{"rendered":"Alumnus\u2019s company helps decision makers better understand Hispanic consumers."},"content":{"rendered":"<p>\u201cWe want to thank Hispanics nationwide for allowing us the privilege to enter their lives on a daily basis, all in an effort to have one person\u2019s opinion represent that of thousands of members of their community.\u201d<\/p>\n<p>With those words, <strong>Martin Cerda<\/strong> (BBA \u201986), founder, president and research director of Encuesta, Inc.&#8212;a marketing research and opinion polling firm&#8212;helped mark his company\u2019s 20<sup>th<\/sup> anniversary.\u00a0 Watch the video to find out more about his path to success, to gain insights about Hispanic marketing and to learn how his customers have benefited.<\/p>\n<div style=\"width: 625px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-3643-1\" width=\"625\" height=\"352\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/business.fiu.edu\/biznews\/2009\/09\/martin_cerda.mp4?_=1\" \/><a href=\"https:\/\/business.fiu.edu\/biznews\/2009\/09\/martin_cerda.mp4\">https:\/\/business.fiu.edu\/biznews\/2009\/09\/martin_cerda.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>\u201cWe want to thank Hispanics nationwide for allowing us the privilege to enter their lives on a daily basis, all in an effort to have one person\u2019s opinion represent that of thousands of members of their community.\u201d With those words, Martin Cerda (BBA \u201986), founder, president and research director of Encuesta, Inc.&#8212;a marketing research and [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3,13],"tags":[4551,1103,1104,1773,1778],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3643"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=3643"}],"version-history":[{"count":3,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3643\/revisions"}],"predecessor-version":[{"id":29840,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3643\/revisions\/29840"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=3643"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=3643"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=3643"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}