{"id":3725,"date":"2007-10-01T12:42:07","date_gmt":"2007-10-01T16:42:07","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=3725"},"modified":"2014-11-14T16:01:57","modified_gmt":"2014-11-14T21:01:57","slug":"ellenit-serrano-bba-86","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2007\/10\/ellenit-serrano-bba-86\/","title":{"rendered":"Ellenit Serrano (BBA &#039;86)"},"content":{"rendered":"<p><strong>Major  at Florida International University:<\/strong> Finance<\/p>\n<table border=\"0\" cellspacing=\"0\" cellpadding=\"0\" width=\"200\" align=\"right\">\n<tbody>\n<tr>\n<td>\n<div><strong><img loading=\"lazy\" decoding=\"async\" src=\"http:\/\/business.fiu.edu\/newsletters\/BusinessNetworks\/2007\/10\/images\/Execprofilecolor.jpg\" alt=\"\" width=\"200\" height=\"280\" \/><br \/>\n<span>Ellenit Serrano<\/span><\/strong> <span>(BBA \u201986)<\/span><strong><br \/>\n<\/strong><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p><strong>Background:<\/strong> Serrano worked for twenty years in the finance area for American Express, Latin America, in various roles and markets. She was the lead financial officer for the international dollar card.<\/p>\n<p><strong>Inspiration for Becoming an Entrepreneur: <\/strong>American Express\u2019 reorganization began moving people to local markets.\u00a0 Serrano wanted to stay in Miami and thought it would be the perfect time to start her own business. She decided to pursue her dream. She drew on her passion for fashion and her desire to encourage others to live a more peaceful and inspired life; as a consequence, she created the Inspirit<strong> <\/strong>brand.<\/p>\n<p><strong>Current Company:<\/strong> Inspirit International was launched in 2006. The company designs and offers inspirational fashion consisting of imprinted and embellished women\u2019s shirts and accessories. All merchandise is made in the U.S.<strong> <\/strong>and  uses the highest quality elements, including Swarovski crystals on all stone  designs.<\/p>\n<p><strong>Personal and Professional  Qualities: <\/strong>Serrano has the technical skills and strategic business planning background along with drive and determination.\u00a0 She has a grasp of all aspects of business from her business consulting experience.<\/p>\n<p><strong>Exciting Opportunity<\/strong>: To come full circle and merge creative passion with business expertise, Serrano first studied fashion merchandising and ran a boutique at Dadeland Mall. She started to study business, and finance courses were easy for her.\u00a0Finance\u00a0helped her build a successful, well-rounded career that has given her the know-how essential to running a business.<\/p>\n<p><strong>Challenging Moments: <\/strong>Hitting the streets for hard sales calls in order to get sale volume. \u201cPutting yourself out there is time consuming and you have to go into it with high energy and a constant positive attitude. The task is challenging in a great way,\u201d she said.<\/p>\n<p><strong>Most Rewarding Aspect of Owning<\/strong><strong> a Business: <\/strong>Serrano is grateful to be able to take risks. \u00a0She feels that she was blessed with a great career at Amex and accomplished everything she wanted to<strong> <\/strong>in a corporate setting. She moves  forward in her new business with confidence.<\/p>\n<p><strong>Advice for Aspiring Entrepreneurs:<\/strong> \u201cIt is important to do something that you love. You have to be willing to wear many hats, know when you don\u2019t have the expertise, and not be afraid to reach out to others for help.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Major at Florida International University: Finance Ellenit Serrano (BBA \u201986) Background: Serrano worked for twenty years in the finance area for American Express, Latin America, in various roles and markets. She was the lead financial officer for the international dollar card. Inspiration for Becoming an Entrepreneur: American Express\u2019 reorganization began moving people to local markets.\u00a0 [&hellip;]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3],"tags":[52,757],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3725"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=3725"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3725\/revisions"}],"predecessor-version":[{"id":24220,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3725\/revisions\/24220"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=3725"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=3725"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=3725"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}