\n
\u201cThe simulation forces students to make business decisions across a number of disciplines in an environment of uncertainty.\u201d \u201cToo often, we have to teach subjects in isolation, such as promotion, pricing, and distribution in the field of marketing,\u201d said Greenberg, who has taught the course for nine years, including five years in the International Executive MBA program in Jamaica. \u201cThe simulation, which is called Marketplace<\/em>, forces students to make business decisions across a number of disciplines in an environment of uncertainty. You can\u2019t replicate this experience except through a simulation.\u201d<\/p>\n It\u2019s about innovation and academic excellence.<\/em><\/p>\n \u201cAll of our MBA students are experienced, and many are managers who appreciate this unprecedented opportunity to participate in the Marketplace<\/em> simulation,\u201d said Li, whose research area is product innovation and who realized that the course itself was a worthwhile example of innovation\u2014an insight that led to the idea of a collaborative effort to prepare an article. \u201cThe hard part about teaching the course is designing activities around the game, but our article explains how to do that, drawing on our many combined years of experience.\u201d<\/p>\n In addition to fine-tuning the course\u2014adapting to different platforms as the game migrated from mainframe to MS-DOS to Windows to the web; learning new releases, including a new version with an international orientation whose development the Chapman Graduate School helped underwrite; and logging many hours engaging students online\u2014the professors also had to validate that the simulation entailed sound pedagogy.<\/p>\n To do so, they collected data during a seven-year period and across five of the Chapman School\u2019s graduate programs to compare students\u2019 perceptions of this kind of experiential learning with their perceptions of other instructional methods. The results revealed that students, across a number of measures that included career preparation, perceived the simulation as delivering greater educational value when compared to lecture-centered courses.<\/p>\n Other institutions can learn from the professors\u2019 long involvement with simulations.<\/em><\/p>\n According to Li, \u201cMost schools are just starting to experiment with simulations, but our experience puts us in the forefront of innovation in this type of teaching.\u201d<\/p>\n Greenberg agreed.<\/p>\n \u201cWe are particularly proud of this article and the attention it brings the college as an innovator in graduate business education,\u201d he said.<\/p>\n The article, titled \u201cTeaching Experiential Learning: Adoption of an Innovative Course in an MBA Marketing Curriculum,\u201d appeared in the April, 2007, issue of Journal of Marketing<\/em> Education<\/em>, a leading publication in the marketing field.<\/p>\n","protected":false},"excerpt":{"rendered":" Many classes in business schools now include simulations\u2014a method of teaching that actively engages students in complex situations that mirror real-life challenges. But while simulations prove stimulating, crafting an entire course around just one can be difficult. Three professors from the College of Business Administration\u2019s Department of Marketing have made the work easier. With fifteen […]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[4],"tags":[217,4551,1197,2572],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3917"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=3917"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3917\/revisions"}],"predecessor-version":[{"id":24266,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/3917\/revisions\/24266"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=3917"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=3917"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=3917"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n\u2014Barnett Greenberg<\/strong>, professor, Department of Marketing<\/p>\n
\n\n\n
\n \n ![\"\"](\"http:\/\/business.fiu.edu\/newsletters\/BusinessNetworks\/2007\/06\/images\/barnettg.jpg\")
\nBarnett Greenberg <\/strong> <\/em><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n\n\n
\n \n ![\"\"](\"http:\/\/business.fiu.edu\/newsletters\/BusinessNetworks\/2007\/06\/images\/litiger.jpg\")
\nTiger Li <\/strong> <\/em><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n