{"id":4048,"date":"2007-04-01T15:04:02","date_gmt":"2007-04-01T19:04:02","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=4048"},"modified":"2014-11-14T16:03:27","modified_gmt":"2014-11-14T21:03:27","slug":"innovative-latin-trade-mba-challenge-offers-full-scholarship-to-winning-candidate","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2007\/04\/innovative-latin-trade-mba-challenge-offers-full-scholarship-to-winning-candidate\/","title":{"rendered":"Innovative Latin Trade MBA Challenge offers full scholarship to winning candidate."},"content":{"rendered":"\n\n\n
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\nFrom left to right: Jos\u00e9 de la Torre<\/strong>, Chapman School dean; Livia Muzzi<\/strong>, scholarship winner; and Mike Zellner<\/strong>, <\/em>Latin Trade publisher<\/em><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Florida International University and Latin Trade<\/em> magazine recently partnered to launch the Latin Trade <\/em>MBA Challenge, which offered participants the chance to win a full-tuition scholarship for the International MBA (IMBA) program in the College of Business Administration.<\/p>\n

\u201cWe saw a unique opportunity to work with Latin Trade<\/em> to market our IMBA and to use this innovative scholarship competition to attract interested, qualified students,\u201d said Luis Casas<\/strong>, director of marketing and recruiting for the college.<\/p>\n

Mike Zellner<\/strong>, publisher of Latin Trade<\/em>, was equally enthusiastic about the creation of the MBA Challenge.<\/p>\n

\u201cWe jumped at the chance to make this innovative scholarship program available to executives all over the world,\u201d Zellner said. \u201cOur target audience was Latin Am\u00e9rica, but we heard from scholarship candidates as far away as Eastern Europe and Mozambique. We credit this tremendous response to the college\u2019s excellent reputation as a top-caliber business school.\u201d<\/p>\n

A successful cross-media campaign spread the word about the MBA Challenge.<\/em><\/p>\n

Working closely with Casas and his staff, Zellner and the Latin Trade<\/em> team designed an extensive print and online marketing campaign to announce the MBA Challenge to the publication\u2019s 350,000 business readers worldwide.<\/p>\n

Internet banner advertisements and email blasts to a large distribution list generated more than eighty million Web browser \u201cimpressions\u201d that in turn produced 80,000 click-through responses.<\/p>\n

Ultimately, the MBA Challenge campaign attracted 1,200 respondents and 200 leads for prospective graduate students.<\/p>\n

\u201cThese are impressive results for a first-time scholarship and recruiting promotion,\u201d Casas said. \u201cBuilding on this positive experience, we are extending similar programs to other publications, such as China Trade<\/em>.\u201d<\/p>\n

And the first Latin Trade MBA Challenge winner is…<\/em><\/p>\n

To qualify for the one year, full-time MBA scholarship, candidates had to have maintained at least a 3.6 grade point average as an undergraduate and scored 600 or higher on the GMAT. In addition, they had to submit an essay that persuasively answered the question, \u201cWhat would an MBA do for your career?\u201d<\/p>\n

The winner, Livia Esteves Guedes Muzzi,<\/strong> a Brasilian native currently living in Miami, is excited to be given the chance to pursue an International MBA as part of her career strategy for moving from civil engineering into finance.<\/p>\n

\u201cI feel that winning the Latin Trade<\/em> MBA Challenge will open many new doors for me,\u201d she said. \u201cI am so grateful for this opportunity, and I believe that an MBA from Florida International University will make it possible for me to achieve my goals and succeed with a new career in private banking.\u201d<\/p>\n

Muzzi will begin her MBA program in August, 2007. She looks forward to starting classes, where she feels she will \u201cconnect with and learn from interesting people with different backgrounds who are all committed to advancing their careers through the college\u2019s outstanding graduate program.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

From left to right: Jos\u00e9 de la Torre, Chapman School dean; Livia Muzzi, scholarship winner; and Mike Zellner, Latin Trade publisher Florida International University and Latin Trade magazine recently partnered to launch the Latin Trade MBA Challenge, which offered participants the chance to win a full-tuition scholarship for the International MBA (IMBA) program in the […]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7,10],"tags":[1151,1598,1915,2386],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/4048"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=4048"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/4048\/revisions"}],"predecessor-version":[{"id":24285,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/4048\/revisions\/24285"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=4048"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=4048"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=4048"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}