{"id":4811,"date":"2006-10-01T15:27:04","date_gmt":"2006-10-01T19:27:04","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=4811"},"modified":"2014-11-14T16:04:00","modified_gmt":"2014-11-14T21:04:00","slug":"graduate-students-help-international-company-mine-for-new-market-opportunities","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2006\/10\/graduate-students-help-international-company-mine-for-new-market-opportunities\/","title":{"rendered":"Graduate students help international company mine for new market opportunities."},"content":{"rendered":"\n\n\n
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\nTomislav Mandakovic, Associate Dean, Chapman Graduate School<\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

For more than eighty years, Caterpillar, Inc., has been building the world\u2019s infrastructure. Today, in partnership with its worldwide dealer network, Caterpillar is driving positive and sustainable change on every continent. The company is recognized as a technology leader and as the leading manufacturer of construction and mining equipment, diesel and natural gas engines, and industrial gas turbines.<\/p>\n

\u201cThese global credentials make Caterpillar an ideal corporate participant in the College of Business Administration\u2019s Master of International Business (MIB) program,\u201d said Tomislav Mandakovic<\/strong>, associate dean of the Chapman Graduate School of Business and faculty director of the MIB.<\/p>\n

During the Spring, 2006, semester, students Ana Benet<\/strong> (MIB \u201906), Nicolas Bertullo <\/strong>(MIB \u201906), and Pedro Moreira<\/strong> (MIB \u201906), tackled their MIB final project at Caterpillar\u2019s Latin America Commercial Division in Miami. Working closely with the marketing and operations departments, they conducted market research in relation to Mexico\u2019s quarry and aggregates market.<\/p>\n

\u201cThe work performed by the team is being used as a foundation to grow sales in this market,\u201d said Jos\u00e9 Brousset<\/strong>, marketing and operations manager for Caterpillar\u2019s Latin American Commercial Division.<\/p>\n

MIB students get hands-on experience in international marketing.<\/em><\/p>\n\n\n\n
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\nA Cat Wheel Loader 962H working on a quarry and aggregates application<\/span><\/p>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Joaquin Canel<\/strong>, marketing consultant with Caterpillar, praises the three students for demonstrating a high level of professionalism and business skill as well as of solid teamwork.<\/p>\n

\u201cThrough their research, these students obtained valuable information from several public sources and summarized it according to the project\u2019s objectives,\u201d Canel said. \u201cWhat\u2019s more, they created a customer and prospect database with useful information, such as name, location, and types of materials produced, that enables us to further study the quarry and aggregates market in Mexico.\u201d<\/p>\n

During the course of their project, Benet, Bertullo, and Moreira met regularly with and received ongoing feedback from Canel, industry consultant Arcilio Loverri<\/strong>, and other key members of Caterpillar\u2019s marketing team.<\/p>\n

Mandakovic cites this marketing research project as an excellent example of the learning process that is built into every MIB final project.<\/p>\n

\u201cAs the last course in the MIB program, the final project exposes students to real international business issues and cultural complexities,\u201d he said. \u201cIt also helps them hone their project time-allocation skills and to realize the difference between spoken and actual requirements, whatever the particular assignment may be.\u201d<\/p>\n

For its part, Caterpillar welcomes the opportunity to work with the college\u2019s students on future projects.<\/p>\n

\u201cWe appreciate the students\u2019 efforts and accomplishments,\u201d Brousset said. \u201cWe look forward to future collaboration with the Chapman School.\u201d<\/p>\n

Other satisfied participants in the MIB program include AIG, Burger King, DHL, Mattel, and MTV.<\/p>\n","protected":false},"excerpt":{"rendered":"

Tomislav Mandakovic, Associate Dean, Chapman Graduate School For more than eighty years, Caterpillar, Inc., has been building the world\u2019s infrastructure. Today, in partnership with its worldwide dealer network, Caterpillar is driving positive and sustainable change on every continent. The company is recognized as a technology leader and as the leading manufacturer of construction and mining […]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7,10],"tags":[78,167,388,634,1307,1364,1821,1869,2009,2112,2587],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/4811"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=4811"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/4811\/revisions"}],"predecessor-version":[{"id":24369,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/4811\/revisions\/24369"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=4811"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=4811"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=4811"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}