{"id":5245,"date":"2006-02-01T15:50:29","date_gmt":"2006-02-01T19:50:29","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=5245"},"modified":"2014-11-14T16:04:39","modified_gmt":"2014-11-14T21:04:39","slug":"demonstration-shows-audience-how-to-get-pitch-right","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2006\/02\/demonstration-shows-audience-how-to-get-pitch-right\/","title":{"rendered":"Demonstration shows audience how to get pitch right."},"content":{"rendered":"


\n<\/strong><\/span><\/p>\n

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When Albert Santalo<\/strong> (EMBA \u201997) presented his business pitch recently, it wasn\u2019t the first time. In fact, it was the 75th.<\/p>\n

Founder, president, and chief executive officer of Avisena, Santalo had the idea of once again delivering the presentation he and his team had made to raise money for their company in 2002. This time, their audience was more than 100 people, including many students, who attended \u201cHow to Pitch Your Business Idea,\u201d an event sponsored by the college\u2019s Eugenio Pino and Family Entrepreneurship Center.<\/p>\n

\u201cThe events run by the Pino Center are always very real-world,\u201d said Yassiel Zapata<\/strong>, a senior finance major in the college who observed this first-of-a-kind offering at the Center. \u201cIt doesn\u2019t get any more real-life than this.\u201d<\/p>\n

Because of what he learned from Santalo\u2019s presentation, he feels he now has a clear idea of what\u2019s involved in making a pitch.<\/p>\n

\u201cThis gave me a benchmark if I am ever in that position,\u201d Zapata said.<\/p>\n

\"\"<\/p>\n

\u201cSantalo was kind enough to put himself through the wringer again for the benefit of the audience,\u201d said Colleen Post<\/strong> (MBA \u201903), instructor and associate director of the Pino Center. \u201cSix well-known professionals\u2014all of whom will be judges in our upcoming New Venture Challenge\u2014acted as venture capitalists, asked him tough questions, such as where he got his figures for the business plan that succeeded, which was version 48.\u201d<\/p>\n

Santalo credits a good team with leading to his ultimate success, and Post was pleased that students could see the perseverance it takes to succeed. She also was delighted by how well the unusual format worked.<\/p>\n

\u201cThanks to him, we think we have created a new kind of event, one that marks the beginning of a new tradition,\u201d she said.<\/p>\n

Santalo, whose company helps health care companies adopt technology to support their key business processes, among other activities, serves on the college\u2019s Deans\u2019 Council and received the Charles E. Perry Visionary Award at the fourth annual Torch Awards gala for faculty and alumni.<\/p>\n","protected":false},"excerpt":{"rendered":"

When Albert Santalo (EMBA \u201997) presented his business pitch recently, it wasn\u2019t the first time. In fact, it was the 75th. Founder, president, and chief executive officer of Avisena, Santalo had the idea of once again delivering the presentation he and his team had made to raise money for their company in 2002. This time, […]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[3,10],"tags":[464,590,813],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/5245"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=5245"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/5245\/revisions"}],"predecessor-version":[{"id":24469,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/5245\/revisions\/24469"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=5245"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=5245"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=5245"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}