\u201cI\u2019m a fan of the BusinessWeek<\/em> page on Facebook and on October 21, 2009, I saw a reporter\u2019s call from the previous day for students who had left or interrupted their MBA work,\u201d said Luis Casas<\/strong>, director, marketing, communications and recruiting in the College of Business Administration, who was at an Executive MBA (EMBA) conference in San Diego, California, presenting precisely on the use of social media in the business school. \u201cI sent the request to the managers of our MBA programs and by the reporter\u2019s 24-hour deadline, we had three potential candidates. Carol A. Bonacossa<\/strong>, an Evening MBA student, contacted the reporter and became one of two students nationwide featured in the article.\u201d<\/p>\n Opportunities for social media extend far beyond press attention.<\/em><\/p>\n \u201cOne goal is to engage FIU students, alumni, professors and staff through our Facebook page<\/a>,\u201d said Joel<\/strong> Cloralt<\/strong> (MSMIS \u201907), e-marketing coordinator. \u201cFor example, when we post stories from our news portal, BizNews<\/a>, we invite interactions among our growing base of fans. We listen to our audience and learn from what content they like or don\u2019t like based on the interactions we receive on our page.”<\/p>\n In addition, ads on Facebook and LinkedIn draw students to graduate information sessions, events that often translate into applications and enrollment.<\/p>\n \u201cSeventy-five percent of responses to these info sessions are coming from our Facebook ads, and our ads on LinkedIn were the most cost-effective in generating RSVPs specifically for our EMBA program,\u201d Casas said.<\/p>\n Cloralt also monitors Twitter, fielding or routing questions about FIU, MBAs, or graduate programs in Miami, among other tweets, and will be helping enrich the college\u2019s LinkedIn presence with interactive features.<\/p>\n![\"Joel](\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2009\/11\/luis-joel.jpg\" "\\"luis-joel\\"")
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