{"id":6067,"date":"2009-12-08T13:11:29","date_gmt":"2009-12-08T17:11:29","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=6067"},"modified":"2009-12-08T13:11:29","modified_gmt":"2009-12-08T17:11:29","slug":"industry-marketing-leaders-offer-insights-into-the-new-normal-at-fiu-hosted-conference","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2009\/12\/industry-marketing-leaders-offer-insights-into-the-new-normal-at-fiu-hosted-conference\/","title":{"rendered":"Industry marketing leaders offer insights into \u201cthe new normal\u201d at FIU-hosted conference."},"content":{"rendered":"

Analysts and executives—along with those working in the marketing trenches—agree: The profound shift in the global economy has triggered a reset to a lower baseline of commercial activity. People borrow less, save more and spend with much greater caution. This is \u201cthe new normal.\u201d The big question for marketers is how to respond.<\/p>\n

The tough, timely topic drove the \u201cStepping into the New Normal\u201d theme of the second annual Florida Regional Collegiate American Marketing Association (AMA) Conference held on November 6, 2009, at Florida International University (FIU).<\/p>\n

\"Future<\/a>
Future marketers at the second annual Florida Regional Collegiate AMA Conference \u201cStepping into the New Normal,\u201d co-hosted by FIU and held on the Modesto A. Maidique campus for the first time.<\/figcaption><\/figure>\n

\u201cWe co-hosted the event with the University of South Florida,\u201d said Tim Dugan Birrittella<\/strong>, who teaches marketing in the College of Business Administration and serves as the chapter\u2019s advisor. \u201cWe had more than 180 attendees, up 180 percent from our first conference held last year in Tampa.\u201d<\/p>\n

\"Participants<\/a>
Participants heard from marketing leaders during the conference.<\/figcaption><\/figure>\n

Student attendees came from not only FIU and the University of South Florida but also from the University of Miami, University of Tampa, Miami Dade College, Penn State and Georgia Southern University.<\/p>\n

Hard-hitting agenda speaks directly to future marketers.<\/em><\/p>\n

The impressive conference line-up included presentations from Alex Gibelade, product marketing manager, Google Spain; Paul Wright, chief marketing officer, Bacardi; Jordan Zimmerman, CEO and founder, Zimmerman Advertising; and Joseph Marcoguiseppe, senior marketing manager, Burger King.<\/p>\n

\"Attendees<\/a>
Attendees were able to communicate with Alex Gibelade, product marketing manager, Google Spain, during a broadcast. <\/figcaption><\/figure>\n

\u201cThe speakers shed light on what their companies are doing from a marketing perspective to remain competitive in 2010,\u201d said Yasmin Issa<\/strong>, chapter president and conference co-chairperson.<\/p>\n

Generous donations contribute to conference\u2019s success.<\/em><\/p>\n

Target Corporation sponsored the AMA event with a $2,500 grant. According to Issa, other area businesses donated everything from food and beverages to banners and note pads, saving another $2,000.<\/p>\n

\u201cPlanning a conference like this takes a lot of effort and dedication,\u201d she said.<\/p>\n

Issa notes that what she did as part of the conference planning—from networking, to operations, to scheduling—translates into viable marketing career skills.<\/p>\n

\u201cI often get credit for the great work my students do,\u201d Birrittella said. \u201cIn all honesty, \u2018it takes a village\u2019 to host a conference as successful as this.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Analysts and executives—along with those working in the marketing trenches—agree: The profound shift in the global economy has triggered a reset to a lower baseline of commercial activity. People borrow less, save more and spend with much greater caution. This is \u201cthe new normal.\u201d The big question for marketers is how to respond. The tough, […]<\/p>\n","protected":false},"author":32,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[58,4551,1343,1394,1866,2103,2487,2573],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/6067"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/32"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=6067"}],"version-history":[{"count":0,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/6067\/revisions"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=6067"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=6067"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=6067"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}