{"id":7508,"date":"2010-04-29T15:15:48","date_gmt":"2010-04-29T19:15:48","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=7508"},"modified":"2017-11-09T12:46:46","modified_gmt":"2017-11-09T17:46:46","slug":"alpha-kappa-psi-members-get-real-life-experience-in-jj-business-case-competition-in-new-jersey","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2010\/04\/alpha-kappa-psi-members-get-real-life-experience-in-jj-business-case-competition-in-new-jersey\/","title":{"rendered":"Alpha Kappa Psi members get real-life experience in J&J Business Case Competition in New Jersey."},"content":{"rendered":"

Opportunities to apply business skills to real-life corporate situations don\u2019t have to wait until after graduation. A team of six students from the College of Business Administration at Florida International University (FIU) who participated in the 2010 Johnson and Johnson (J&J) Business Case Competition held this spring can certainly attest to that.<\/p>\n

After months of preparation, the group presented its business analysis and recommendation at J&J headquarters in New Brunswick, New Jersey. Ten teams from top business schools around the country participated in this year\u2019s competition, won by the University of Illinois.<\/p>\n

The FIU team, all members of the professional business fraternity Alpha Kappa Psi, was C<\/strong>harles Chan<\/strong>, Ruel James<\/strong>, Gabriel Marin<\/strong>, Maria Sabando<\/strong>, Lisette Velasquez<\/strong> and Alexis Zaldivar<\/strong>.<\/p>\n

\"From
From left to right: Lisette Velasquez, Maria E. Sabando, Gabriel Marin, Charles Chan, Ruel James and Alexis Zaldivar<\/figcaption><\/figure>\n

J&J sponsors the competition to challenge undergraduate students. This year’s case focused on how a healthcare company could expand its cardiovascular franchise. Students had to analyze and recommend the best of three options: co-developing a pharmaceutical drug, internally developing a medical device or acquiring an emerging technology.<\/p>\n

\u201cThe skills I have learned at FIU, including applying Porter\u2019s five forces of competition, were very valuable,\u201d said Chan, a senior majoring in finance and marketing. \u201cWe also used SWOT analysis (a strategic planning tool evaluating Strengths, Weaknesses, Opportunities, and Threats) to help reach a decision.\u201d<\/p>\n

\"Charles
Charles Chan, Leilani Soto, Alexis Zaldivar, Ruel James, Lisette Velasquez, Gabriel Marin and Maria E. Sabando at J&J headquarters in New Brunswick, NJ<\/figcaption><\/figure>\n

Sabando, a junior majoring in international business and management information systems, served as team captain.<\/p>\n

\u201cEach team member participated in the presentation made to J&J top executives,\u201d Sabando said. \u201cPlus, we benefited from other experiences during the competition, such as a networking dinner and panel discussions.\u201d<\/p>\n

On-campus win paves way for national effort.<\/em><\/p>\n

The team earned the right to advance to the J&J nationals after competing with other teams at FIU, an event coordinated by Anneli Hilpinen<\/strong> (MBA \u201910, BBA \u201906), Ernst & Young Student Learning Lab manager, and Anezka Martinez-Rios<\/strong>, (BBA \u201901), assistant to the associate dean.<\/p>\n

Judges for the campus competition included Sharon Lassar<\/strong>, director of the School of Accounting, and Xiaoquan Jiang<\/strong>, assistant professor, Department of Finance and Real Estate.<\/p>\n

\u201cThis team\u2019s presentation showed their solid training in business,\u201d Jiang said. \u201cI was impressed by their understanding of the case.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

Opportunities to apply business skills to real-life corporate situations don\u2019t have to wait until after graduation. A team of six students from the College of Business Administration at Florida International University (FIU) who participated in the 2010 Johnson and Johnson (J&J) Business Case Competition held this spring can certainly attest to that. After months of […]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[13],"tags":[123,619,805,1161,1659,2388],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/7508"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=7508"}],"version-history":[{"count":2,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/7508\/revisions"}],"predecessor-version":[{"id":29585,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/7508\/revisions\/29585"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=7508"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=7508"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=7508"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}