{"id":8112,"date":"2010-06-09T10:18:50","date_gmt":"2010-06-09T14:18:50","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=8112"},"modified":"2017-11-20T09:53:25","modified_gmt":"2017-11-20T14:53:25","slug":"up-high-center-court-the-mba-message-from-fiu-scores","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2010\/06\/up-high-center-court-the-mba-message-from-fiu-scores\/","title":{"rendered":"Up high, center court, the MBA message from FIU scores!"},"content":{"rendered":"<p>Competition is intense at Miami Heat games&#8212;and not just on the court. This past season, the College of Business Administration at Florida International University (FIU) partnered with the Miami Heat as part of its latest strategy to reach potential MBA candidates.<\/p>\n<p>\u201cIn our continual quest to increase awareness of our MBA programs and to win out over competition, we go to where our target audience&#8212;25- to 30-year-old professionals&#8212;is,\u201d said <strong>Luis Casas<\/strong>, director of marketing, communications and recruiting for the College of Business Administration.<\/p>\n<p>Miami Heat account managers <strong>Katie Jane<\/strong> (BS \u201907) and <strong>Marcela Navarro<\/strong> (BA \u201905), worked with FIU Business to create the right promotional tie-in for home games in March and April 2010.<\/p>\n<figure id=\"attachment_8175\" aria-describedby=\"caption-attachment-8175\" style=\"width: 452px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8175 size-full\" title=\"FIU mascot Roary with Mark Rosenberg, FIU president, on the Miami Heat scoreboard\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2010\/06\/tn_DSC_7285.jpg\" alt=\"FIU mascot Roary with Mark Rosenberg, FIU president, on the Miami Heat scoreboard\" width=\"452\" height=\"300\" \/><figcaption id=\"caption-attachment-8175\" class=\"wp-caption-text\">FIU mascot Roary with Mark Rosenberg, FIU president, on the Miami Heat scoreboard<\/figcaption><\/figure>\n<p>Prior to tip-off at two games, a fan and a companion were selected from the \u201cnosebleed\u201d section and moved to premium seats, courtesy of FIU Business. Then, during a break in the game in the first half, the almost-20,000 fans in the AmericanAirlines Arena saw live video of these fans enjoying their upgraded location. The giant center-hung scoreboard with four 14\u2019 by 9\u2019 LED screens also delivered the tie-in message: \u201cFor more info on how to upgrade your career, call 1-877-MBA-AT-FIU.\u201d<\/p>\n<p>At another pair of Heat games, an FIU Business team staffed a kiosk on the arena concourse, giving people the opportunity to win FIU-logo prizes.<\/p>\n<figure id=\"attachment_8174\" aria-describedby=\"caption-attachment-8174\" style=\"width: 400px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"wp-image-8174 size-full\" title=\"FIU Business kiosk on the arena concourse\" src=\"https:\/\/biznews.fiu.edu\/wp-content\/uploads\/2010\/06\/tn_Picture-030.jpg\" alt=\"FIU Business kiosk on the arena concourse\" width=\"400\" height=\"300\" \/><figcaption id=\"caption-attachment-8174\" class=\"wp-caption-text\">FIU Business kiosk on the arena concourse<\/figcaption><\/figure>\n<p>In addition, during a total of 12 Heat games, fans saw FIU ads in the free game programs, on the top of the scoreboard and on the LED screen that wraps around the inside of the arena.<\/p>\n<p><em>Heat promotion was part of this year\u2019s \u201cGo for it!\u201d campaign. <\/em><\/p>\n<p>The Miami Heat promotion was just one of the innovative marketing efforts for this year\u2019s graduate recruiting campaign, where the message is \u201cYou\u2019ve been thinking about it . . . \u00a0Your career needs it . . . NOW is the time . . . Go for it!\u201d Other initiatives, including the use of social networking, have delivered results&#8212;and awards&#8211;to the college.<\/p>\n<p>\u201cBecause potential MBA candidates lead busy lives, it takes inventive and multiple marketing initiatives, such as our partnership with the Miami Heat, to increase our awareness and make sure that our programs are top-of-mind when they are ready to pursue their dream of getting an MBA,\u201d Casas said.<\/p>\n<div style=\"width: 625px;\" class=\"wp-video\"><!--[if lt IE 9]><script>document.createElement('video');<\/script><![endif]-->\n<video class=\"wp-video-shortcode\" id=\"video-8112-1\" width=\"625\" height=\"352\" preload=\"metadata\" controls=\"controls\"><source type=\"video\/mp4\" src=\"https:\/\/business.fiu.edu\/biznews\/2010\/6\/fiu.mp4?_=1\" \/><a href=\"https:\/\/business.fiu.edu\/biznews\/2010\/6\/fiu.mp4\">https:\/\/business.fiu.edu\/biznews\/2010\/6\/fiu.mp4<\/a><\/video><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Competition is intense at Miami Heat games&#8212;and not just on the court. This past season, the College of Business Administration at Florida International University (FIU) partnered with the Miami Heat as part of its latest strategy to reach potential MBA candidates. \u201cIn our continual quest to increase awareness of our MBA programs and to win [&hellip;]<\/p>\n","protected":false},"author":69,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7],"tags":[388,4022,1835],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/8112"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/69"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=8112"}],"version-history":[{"count":2,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/8112\/revisions"}],"predecessor-version":[{"id":29822,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/8112\/revisions\/29822"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=8112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=8112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=8112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}