{"id":978,"date":"2008-09-01T15:26:28","date_gmt":"2008-09-01T19:26:28","guid":{"rendered":"https:\/\/biznews.fiu.edu\/?p=978"},"modified":"2014-11-14T16:01:32","modified_gmt":"2014-11-14T21:01:32","slug":"college-seizes-on-creative-marketing-and-recruiting-techniques-that-speak-to-digital-generation","status":"publish","type":"post","link":"https:\/\/biznews.fiu.edu\/2008\/09\/college-seizes-on-creative-marketing-and-recruiting-techniques-that-speak-to-digital-generation\/","title":{"rendered":"College seizes on creative marketing and recruiting techniques that speak to digital generation."},"content":{"rendered":"

From cell phones to Blackberries to social networking, today\u2019s college students of all ages stay connected. To alert prospects to what the College of Business Administration has to offer\u2014ranked programs, well-respected faculty, expert career services, and much more\u2014requires a savvy strategy that takes into account changing communication preferences. The college has fashioned such an approach, and it\u2019s working.<\/p>\n

Connecting with prospective students where they are.<\/em><\/p>\n

Many prospects for the Chapman Graduate School are part of the digital generation, or Millennials, and we have invested in tools, such as Google\u2019s AdWords and Yahoo! Sponsored Search to reach them as they surf the web,\u201d said Luis Casas<\/strong>, the college\u2019s director of marketing and recruiting. \u201cWe\u2019ve also increased our presence on social networks, such as Facebook, focusing on demographics or particular geographies.\u201d<\/p>\n

[flv:http:\/\/business.fiu.edu\/newsletters\/BusinessNetworks\/2008\/09\/videos\/luis.flv 500 334]<\/p>\n

A campaign on Facebook about the International MBA (IMBA) received nearly fifty clicks daily, while an ad on the radio, cable TV, and in theaters plugged into Millennials\u2019 attachment to their cell phones.<\/p>\n

\u201cThe ad invited people to text message their email address,\u201d Casas said. \u201cThey were able to receive information via email without having to write down the number and remember to send us a message from their computer. And, our Uncommon Thinkers<\/a> web campaign shows how our programs help students apply their creativity to achieve business success.\u201d<\/p>\n

Tried-and-true efforts work, too.<\/em><\/p>\n\n\n\n
\n
\"\"
\nPriscilla Ferreira<\/strong> (MSHRM \u201906, MBA \u201900)<\/em><\/span><\/div>\n<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n

Upping the frequency and adding variety to the format of its information sessions has yielded a huge increase in applications and enrollment for the Chapman School.<\/p>\n

\u201cThe results of the four monthly sessions have been amazing,\u201d Casas said. \u201cEnrollment in the past two years has gone up by about forty percent at a time when other business schools are struggling.\u201d<\/p>\n

Global outreach ensures truly international student body.<\/em><\/p>\n

Priscilla Ferreira<\/strong> (MSHRM \u201906, MBA \u201900), senior recruiting manager, Chapman School, attends international recruiting events, meeting with agents and students eager to hear more about the college\u2019s AACSB International accreditation, scholarships, and rankings.<\/p>\n

\u201cUnlike programs that claim to have an international business focus but only five or ten percent of their students come from outside the United States, each IMBA group has up to seventy percent international students,\u201d she said. \u201cOur students really learn how to work with people from other cultures and educational and professional backgrounds.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"

From cell phones to Blackberries to social networking, today\u2019s college students of all ages stay connected. To alert prospects to what the College of Business Administration has to offer\u2014ranked programs, well-respected faculty, expert career services, and much more\u2014requires a savvy strategy that takes into account changing communication preferences. The college has fashioned such an approach, […]<\/p>\n","protected":false},"author":71,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":"","_links_to":"","_links_to_target":""},"categories":[7,14],"tags":[2155,2609],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/978"}],"collection":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/users\/71"}],"replies":[{"embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/comments?post=978"}],"version-history":[{"count":1,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/978\/revisions"}],"predecessor-version":[{"id":24125,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/posts\/978\/revisions\/24125"}],"wp:attachment":[{"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/media?parent=978"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/categories?post=978"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/biznews.fiu.edu\/wp-json\/wp\/v2\/tags?post=978"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}