The FIU Business collegiate chapter of the American Marketing Association (AMA) has brought home a prestigious national victory: the International Collegiate Chapter of the Year Award, earning the top slot over more than 350 AMA collegiate chapters. The announcement came as AMA FIU joined dozens of other schools for the organization’s International Collegiate Conference in […]
Every year, over 380 student chapters of the American Marketing Association (AMA) work diligently to be on top. Each chapter helps members expand their network by connecting them to professionals, giving them marketing experience through their in-house agencies, and broadening their skills with participation on committees. But what most AMA members don’t see is the […]
Be Seen. That’s the slogan conceived by a team of FIU students who created a marketing campaign for Acura’s remodeled 2019 ILX. They worked hard to draw students to “be seen” at their big event promoting the remodeled car on April 9 at GC Lawns from 11 a.m. to 4 p.m. “We think of it […]
FIU Business marketing professor Tim Birrittella is a hero to a cadre of former and current students who credit him for caring mentorship and inspiring them to go further than they thought they might. The American Marketing Association Collegiate Chapters Council recognized Birrittella’s dedication, unanimously selecting him to receive the 2018 AMA Collegiate Lifetime Achievement […]
Two high-profile College of Business graduates returned to FIU, sharing the importance of passion, determination and emotional intelligence–must-haves to stay ahead of the curve in the business world–with sales and marketing students. Michael Kappitt (BAAC ’92), president of Carrabba’s Italian Grill, and Eric Maldonado (BBA ’86), managing director of sales at information and analysis firm […]
The winning streak continues for the American Marketing Association’s FIU Collegiate Chapter, AMA@FIU, with its 14th consecutive Top Ten Chapter award. The honor was bestowed at the 38th annual AMA International Collegiate Conference, held March 17-19 in New Orleans. Two College of Business students also placed #1 in individual categories. “It’s an incredible feat to […]
Networking and making a favorable impression are key when looking for an internship or a job, and for students, it’s never too early to start honing those skills. That’s why College of Business marketing professor Anna Pietraszek centered her February 12 Marketing Yourself in Today’s Competitive Job Market class at the FIU Career Services Career […]
Research. Strategize. Create. Execute… and learn from errors made along the way. Rolling up your sleeves to put marketing ideas into practice for real-world clients is the purpose behind the American Marketing Association’s (AMA) Roaring Concepts, the College of Business’ student-run marketing agency. Managed by students who are members of the AMA’s FIU Collegiate Chapter […]
Delivering the right message at the right time to consumers has always been a challenge for marketers. Add to that a fast-changing media landscape and increased reliance on social media and the battle becomes even tougher. That’s where creativity and analytics take on leading roles, Michael Kappitt, CMO of restaurant company Bloomin’ Brands, told FIU […]
With a social media star as its keynote speaker, Florida International University’s (FIU) American Marketing Association collegiate chapter brought home its theme, “The Power of Handheld Marketing,” at its annual regional collegiate conference, held November 15, 2013 at the College of Business. Jessi Smiles, who turned her Vine following of over 2 million into a […]
