In business and in life, it’s human nature to jump quickly to what seems to be the easiest solution to a complex problem. College of Business graduate students participating in the Master of International Business (MIB) research project course are learning to look (and think) before they leap. As part of the process, not only […]
Popeye’s Louisiana Kitchen is known for serving up delicious New Orleans Cajun-style fried chicken. But when it comes to developing a winning business strategy for meeting company growth goals, Popeye’s was in a bit of a pickle. So its marketing team brought its challenges to the recent 2012 Intercollegiate Case Competition held February 9-12, 2012, […]
