If you have bought a car recently, you doubtless recognize the experience as a prime example of a big consumer purchase decision—one that motivates most people to search various information sources before buying. Anthony D. Miyazaki Marketers and advertisers concerned with effective media planning always are keen to learn which types of information sources have […]
Tag: Department of Marketing and Logistics
College of Business Administration establishes strategic alliance to offer interactive online certification program in customer relationship management.
It began with the arrival of an email message from the College of Business Administration announcing a course in customer relationship management (CRM). It continued with the recipient, Manny Buigas, principal of Axis Integrated Solutions, enrolling. And now, it has resulted in the development and initial offering of a one-of-a-kind, interactive CRM online certification program […]
New director outlines clear vision and agenda for the Ryder Center for Supply Chain Management.
Walfried Lassar Supply chain management can affect every aspect of today’s business environment—from marketing, finance, and distribution to global logistics and international business. What’s more, an increasing number of companies rely on supply chain management for competitive advantage. The magnifier effect makes a dramatic statement: a $1 reduction in cost from supply chain efficiencies is […]
Information technology plays an increasingly key role in sales performance.
The image of the salesperson shuffling from customer to customer with a satchel full of wares is ancient history. Today’s sales force hits the streets armed with cell phones, PDAs, and laptops, plus spreadsheets and other software programs that provide the data and analytic capabilities needed to build and maintain customer satisfaction. How can companies […]
Research with practical orientation identifies powerful way to secure customer loyalty.
Nancy Rauseo Process mapping—creating a diagram to help clarify a process or a series of parallel processes—is a familiar idea to most firms and companies, especially those involved in efforts such as Six Sigma or any quality management initiatives. Nancy Rauseo, instructor in the Marketing Department in the College of Business Administration, along with a […]
Marketing planning requires more than discipline.
“A surgeon needs to fully understand the process of performing an operation, but he or she also has to be able to improvise once the procedure begins.” sing this analogy, Peter R. Dickson, Knight Ridder Eminent Scholar in Global Marketing, professor, and chair of the Department of Marketing in the College of Business Administration at […]