Alumna Profile: Vivian Padron (BBA ’03)
Marketing Manager, Comcast Sports Southeast (CSS)
MBA Candidate, Downtown Program

As marketing manager for Comcast Sports Southeast (CSS), one of Comcast’s ten regional sports networks, Vivian Padron (BBA ’03) finds herself in a male-dominated field. Not only that: she’s the sole marketing contact in South Florida, and took the job fresh out of college, sometimes working with men who had been in the cable and broadcasting industries for as long as she’s been alive. But she’s relished the challenge, and credits her experiences at Florida International University with helping her meet it.

“The marketing major taught me how to market a business or industry, or products and services,” she said. “It also taught me how to market myself. I learned how to network better, communicate better, and how to work around different obstacles.”

Now enrolled in the Downtown MBA, which she appreciates because of the convenience and the fact that staff members handle logistics thereby saving her valuable time, she expresses the confidence that she feels others will gain from the college’s programs.

“The undergraduate and graduate schools should give you the confidence to be the best at what you want to do,” she said.

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