Demand for distance learning options in higher education programs continues to rise, making this an ideal time for the College of Business Administration to give non-Florida residents the opportunity to earn an online BBA degree from Florida International University (FIU).
“The newly launched program is available to students residing both nationwide and abroad,” said Francesco De Marco, manager, FIU Online Program. “We believe our established relationships in the Caribbean and Central America will draw students interested in our top-ranked undergraduate business degree program.”
The plan of study comprises 120 credits, or approximately 40 courses. Majors are offered in finance, human resource management, international business and management.
According to De Marco, the online degree program is structured similarly to the regular business degree program—with two exceptions: students admitted to the non-Florida resident program are admitted to FIU and their BBA major simultaneously. And elective courses are limited to both pre-major and major requirements.
Program’s value includes cost advantages and more.
“The value of this program should be very appealing,” De Marco said. “We’re offering a business degree program that’s accredited by the Association to Advance Collegiate Schools of Business (AACSB) and priced at a significant discount compared to our standard non-Florida resident tuition rate. What’s more, our cost is highly competitive with other business schools inside and outside Florida.”
Social and traditional media campaigns spread the word.
The college is using social media channels such as Facebook and online banner ads—as well as search engine optimization for Bing, Google and Yahoo—to advertise the new online BBA offering. A more traditional newspaper and radio campaign is running in Jamaica and the Caribbean.
“So far, we’ve already received more than 100 inquiries from residents outside the state who are interested in learning more about the new online BBA program,” De Marco said. “Clearly the message about our affordable online business degree is resonating with prospective students looking for the optimum way to prepare for success in today’s global marketplace.”
