If an entrepreneurial event is taking place, students from Florida International University (FIU) are likely to be there, making a positive impression. With entrepreneurship as a core strategic focus of the College of Business Administration, programs within the business school provide students opportunities to develop and refine their entrepreneurial ideas. And external events provide a way for them to spread the word about their achievements and plans.
Recently, the inaugural ExpoLogros 2010 in Panama City, Panama, enabled Professional MBA-Panama (PMBA-Panama) alumni and students to highlight their innovative businesses . . . .spanning high tech—such as Internet marketing—to no-tech, such as boxing classes.
More than 1,600 people visited the 70 displays at the fair, which unites small- to medium-sized business owners with the objective of giving entrepreneurs a commercial platform in which they can promote and sell the products and services that they offer.
“We showcased FIU programs to the public and presented ourselves as an incubator or motivator for aspiring entrepreneurs to start their own businesses,” said Mariana Leon, academic dean at Quality Leadership University in Panama City, which hosts the PMBA-Panama program. “When we found out about the show, we decided to give our entrepreneurial students the opportunity to display their products and services during the event, through an FIU stand.”
PMBA-Panama students see—and tap—wide-ranging markets.
The following students participated in ExpoLogros 2010:
Yuri Cooper, manager and owner, Moviltek, a company that sells below-the-line (BTL) marketing
Jorge Ledezma, manager/owner of Zoada, which offers Internet marketing services
Ruth Noriega, co-owner/partner, Panama Knockout by Roberto Duran, which offers boxing classes
Four alumni also participated:
Classmates Juan Corradine (PMBA ’10) and Fernanda Goncalves (PMBA ’10), owners/managers of Recicla Panama, which recycles electronic scrap
Juan Carlos Urdaneta (PMBA’10), owner/manager of Deconcreto, which sells and installs decorative concrete
Carolina Zingg (PMBA ’10), owner/manager Asunto Publico, offering corporate social responsibility consulting services
