The content is excellent—and the price is right.
That seems to be the consensus concerning the Spring 2011 issue of the Online Journal of International Case Analysis (OJICA), published by the College of Business Administration at Florida International University (FIU). The journal, offered at no charge, is co-sponsored by FIU’s Center for International Business Education and Research (FIU-CIBER).
“We publish cases concerning business situations in global locations,” said Nancy Borkowski, a clinical associate professor who serves as editor. “Published cases describe how companies adapt in rapidly changing societies, in places with a high level of conflict or in other unusual situations here and abroad.”
OJICA’s first issue of 2011 included two strategy case studies. The first discusses a small manufacturing company’s vision and strategy doing business in Trinidad and Tobago. Co-authored by Walfried Lassar, chair, Department of Marketing, with Yi-Ju Vivian Chen, lecturer and Shazad Mustapha Mohammed (PhD ’06, BBA ’99), the case provides opportunities for discussing value chain analysis, business life cycle and mergers and acquisitions.
The second explores courses of action being considered by a CEO of a 15-year-old small manufacturing and export company to ensure continued growth.
“This Internet-based publication serves as an excellent academic resource,” Lassar said. “The free dissemination of research based on international cases offers true value for international business instructors and students.”
Borkowski explains that the Spring 2011 issue of the OJICA builds on the initial efforts of the previous editor, Karen Paul, who launched the journal in 2008.
Quick turnaround defines the opportunity.
“OJICA offers an excellent place for researchers to submit their work to gain international exposure,” Borkowski said. “Not only is there no fee for being published but also we give a quick-turnaround time. Authors find it’s about 30 days from submission to decision, and then only a short time before publication.”
Borkowski adds that OJICA will be published quarterly but the goal is to develop it into a monthly publication.
