“Entrepreneurship — it’s not for everybody. You have to be able to weather uncertainties, and you have to fail your way to the top.” That’s according to George Ray III, a consultant for Florida SBDC at FIU, who specializes in assisting startup entrepreneurs and franchisees. Some pretty famous entrepreneurs had to fail a few times […]
Amid unprecedented fear, anxiety and uncertainty, small businesses may think it’s time to pause their marketing. Not so fast. Marketing and branding experts say this is the time to strategically continue investing in marketing, yet the messaging needs to shift for the coronavirus recession we are entering. “Marketing is about meeting your customer where they […]
