Category: Faculty Perspective

President Trump’s good deed—Talking up the dollar

Executive Education, Faculty Perspective, Media Coverage August 9, 2019October 31, 2019 Jerry Haar 0 Comments

President Trump’s smackdown of Peter Navarro, assistant to the president and director of the Office of Trade and Manufacturing Policy, for Navarro’s call to weaken the U.S. dollar was a breath of fresh air in an otherwise protectionist administration. Since his appointment to the Trump administration, this undistinguished economist has led a one-man jihad against […]

Omnichannel marketing: The consumer IS the channel.

Faculty, Faculty Perspective September 1, 2016October 19, 2016 Gregory Maloney 0 Comments

As part of an op-ed series, BizNews shares the expertise and diverse perspectives of members of the university community. In this piece, Greg Maloney discusses how to market to consumers who today have access to many retail channels and sales within minutes to buy a single item. By Greg Maloney, marketing instructor, College of Business Omnichannel […]