Decision Sciences and Information Systems Knowledge Management: Systems and Processes, by Irma Becerra-Fernandez (PhD ’94), professor, and director and fellow, Pino Global Entrepreneurship Center, and Rajiv Sabherwalmy has been published by M.E. Sharpe, Inc. Finance and Real Estate Helen Simon, instructor, and director, Capital Markets Lab and Beverly Z. Welber, assistant director, communications, Department of […]
Tag: Department of Marketing and Logistics
Leadership Miami event invites youths to campus to “Open Minds/Open Doors.”
“All things are possible.” This message resonated for the 30 students brought to campus recently by the Big Brothers Big Sisters organization to participate in the daylong “Open Minds/Open Doors” event. According to Garth D. Headley (MS ’07), director of programs, Center for Leadership, College of Business Administration, the campus visit marks the first of […]
Students learn selling skills . . . by selling.
“Close to 70% of students with marketing degrees end up in sales.”—College recruiters “I don’t consider myself a selling-type person.”—Diane Edwards, marketing major, College of Business Administration, Florida International University (FIU) Given that such a high percentage of marketing majors become salespeople, and given the resistance expressed by Edwards and likely shared by many of […]
Fall Commencement helps close 2009 on upbeat note.
For students and their families and friends, there’s no more exciting event than when all the hard work, dedication and sometimes considerable sacrifice is recognized in the form of a college commencement. That was true for the more than 5,500 students who graduated from Florida International University (FIU) on December 14 and 15, 2009. Among […]
Industry marketing leaders offer insights into “the new normal” at FIU-hosted conference.
Analysts and executives—along with those working in the marketing trenches—agree: The profound shift in the global economy has triggered a reset to a lower baseline of commercial activity. People borrow less, save more and spend with much greater caution. This is “the new normal.” The big question for marketers is how to respond. The tough, […]
Employee Service and Recognition Awards Ceremony honors dozens.
Approximately 500 people attended the most recent Employee Service and Recognition Awards Ceremony, during which Mark Rosenberg, president of Florida International University (FIU), traced the history of the university by focusing on milestone events in increments of five years, matched to the equivalent years of service of those being honored. The theme of the event, […]
Strategic use of social media levels playing field cost-effectively.
Business schools with significant resources—such as full-time public relations personnel—can cultivate relationships with reporters in the hopes of gaining coveted press coverage. Now, thanks to social media outlets such as Facebook, Twitter and LinkedIn, a whole new group of players can be pro-active and get their message out in a very cost-effective way. Case in […]
Faculty gathers to celebrate achievements.
On September 25, 2009, the Faculty Awards Luncheon reinforced that students truly appreciate the efforts that faculty members in the College of Business Administration make on their behalf. Undergraduate and graduate students as well as those from student organizations selected the recipients for a series of highly competitive teaching awards. The event also provided the […]
Alumnus’s company helps decision makers better understand Hispanic consumers.
“We want to thank Hispanics nationwide for allowing us the privilege to enter their lives on a daily basis, all in an effort to have one person’s opinion represent that of thousands of members of their community.” With those words, Martin Cerda (BBA ’86), founder, president and research director of Encuesta, Inc.—a marketing research and […]
College names eminent scholar chairs and Knight Ridder Center and Pino Center professorships for 2009-2010.
The College of Business Administration has announced the appointment of eminent scholars along with new faculty appointments to the Knight Ridder Center and the Pino Entrepreneurship Center. The faculty members appointed to these positions initiate and maintain highly visible activities that stimulate research and educational initiatives with industry and professional associations. “The college is pleased […]