Once again, College of Business Administration students proved to be a marketing powerhouse, receiving recognition as a “Superior Chapter” at the 32nd annual American Marketing Association (AMA) International Collegiate Conference held recently in New Orleans, Louisiana. More than 1,300 attendees representing more than 300 AMA collegiate chapters participated in the AMA conference. The event provides […]
Tag: AMA
New group plays key liaison role between current and future alumni.
“We see ourselves as the United Nations of the College of Business Administration—a place to share ideas for achieving greater success through more cooperation, and where student leaders come to offset weaknesses through others’ strengths.” With those words, Francesco Orofino, student liaison to the college’s Business Alumni Chapter (BAC) at Florida International University (FIU) set […]
Students compete in university’s first-ever Business Olympics.
In today’s challenging economy, the need to distinguish oneself from the competition has taken on a new urgency. To help business students adapt, the Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) chapter at Florida International University (FIU) held the 1st Annual Business Olympics on January 22, 2010. The day-long competition, which combined both written […]
Industry marketing leaders offer insights into “the new normal” at FIU-hosted conference.
Analysts and executives—along with those working in the marketing trenches—agree: The profound shift in the global economy has triggered a reset to a lower baseline of commercial activity. People borrow less, save more and spend with much greater caution. This is “the new normal.” The big question for marketers is how to respond. The tough, […]
Leaders are not born . . . they are made.
One goal the Business Alumni Chapter established for 2009-2010—to cultivate future Florida International University (FIU) business alumni leaders by enriching and enhancing the experiences of business students—is on the road to fulfillment. Thanks to chapter sponsorship, eight business organization leaders participated in FIU’s Center for Leadership and Service’s Academy of Leaders (AOL) certificate program […]
New Business Alumni Chapter Board members devise engaging alumni programming.
A team of 12 dedicated individuals have come together to serve the Business Alumni Chapter this fiscal year. Summer meetings yield ideas for innovative programs focused on leadership. The enthusiastic group met several times over the summer to begin planning the coming fiscal year’s alumni program. The theme is leadership: “Lead in life, lead in […]
Two student organizations host Red Tie fundraiser benefiting Better Way of Miami.
Not all good ideas arise in a moment of inspiration. Some evolve, eventually yielding satisfaction as rewarding as the ones that take off from the outset. One such evolving event involved Future Business Leaders of America-Phi Beta Lambda (FBLA-PBL) in association with the College of Business Administration’s collegiate American Marketing Association (AMA) chapter. Its results: […]
New AMA regional conference gives students a collaborative hands-on marketing experience.
New AMA regional conference gives students a collaborative hands-on marketing experience. Featuring Tim Dugan Birrittella, Instructor, Department of Marketing. [flv:http://business.fiu.edu/newsletters/BizBuzz/v06n01/01a.flv 500 334]
Two student groups bring national honors back to College of Business Administration.
April proved a month to remember for members of two student organizations in the College of Business Administration— Alpha Kappa Psi and the American Marketing Association (AMA). They competed at the national level and scored impressive victories. Alpha Kappa Psi wins prestigious Johnson & Johnson case competition. A five-person team from the College of Business […]
AMA members walk to help others.
Members of the college’s AMA chapter at the start of the Race for the Cure at Bayfront Park in Miami, Florida, on October 21, 2006 What do the Race for the Cure and the Simon Evening of Giving have in common? A number of things: both are charitable events for good causes, both involve walking, […]