Marketing professor Tim Dugan Birrittellaās students expressed their admiration for him in a unique way: they elected him King. The popular College of Business professor was voted Florida International Universityās first-ever faculty-staff homecoming king in 2014, crowned at a ceremony with alumni, students, husband Meredith Birrittella and their 11-year-old daughter Emma watching. Birrittellaās excellence in […]
As part of an op-ed series, BizNews shares the expertise and diverse perspectives of members of the university community. In this piece, Greg Maloney discusses how to market to consumers who today have access to many retail channelsĀ and sales within minutes to buy a single item. By Greg Maloney, marketing instructor, College of Business Omnichannel […]
The College of Businessā Global Sales Program, designed to prepare students for careers in professional selling and elevate the sales profession, has expanded its footprint, drawing new sponsors and connecting students with more potential employers. The programās new tagline: Learning, Networking and Connecting. āWe have done an incredible job of connecting people to each other […]
It was a scorching hot South Florida weekend, yet Nancy Richmond, Florida International University College of Business marketing professor, wanted to see it heat up even more ā in a social media sense, that is. And it did. More than 350 students, alumni, bloggers and business people attended FIUās second annual Social Tech Live! The […]
Itās not often that the public, private and non-profit sectors come together to advance an initiative. Similarly, it is not often that students from different academic disciplines team up to take on a social challenge. But that is exactly what happened at Florida International University on May 4, when the College of Business, Junior Achievement […]
Once operating in silos, marketing and technology now work hand in hand to connect directly with consumers and make products increasingly visible. That was the takeaway from a panel of experts at āMarketing Technology: Where Business Meets Engineeringā presentation. The April 21 event, the first of its kind at FIU, combined a case competition with […]
Students from FIU, Florida State University and University of Texas – Arlington took the top 5 spots at the College of Businessā inaugural Global Bilingual Sales Competition. Using role-playing techniques, participants had to sell RUN, an ADP-powered app that handles payroll administration for small business, to a buyer from a global organization during a 15-minute […]
The winning streak continues for the American Marketing Associationās FIU Collegiate Chapter, AMA@FIU, with its 14th consecutive Top Ten Chapter award. The honor was bestowed at the 38th annual AMA International Collegiate Conference, held March 17-19 in New Orleans. Two College of Business students also placed #1 in individual categories. āItās an incredible feat to […]
Amidst employersā growing quest for bilingual sales representatives, the College of Business will host its inaugural Global Bilingual Sales Competition, where students will compete in both English and Spanish. The event will be held April 15-16 at FIUās Modesto Maidique Campus. A first of its kind, the tournament consists of simulated role plays in which […]
A flash mob in the heart of FIU. Professors who were dared to show their skills in salsa and hip-hop, and another who took to the dunk tank. A kissing booth starring a four-legged barking cutie. College of Business students mixed these shots of creativity and laughter into a rigorous three-week marketing assignment that delivered […]
