Deepak Ohri leads one of the world’s most admired luxury brands by marshalling his team to push boundaries. He once challenged his staff to create the ultimate dinner – and they did, creating the world’s most expensive meal of its kind in 2007. Yet he still remembers how a simply packaged toothbrush was marketed as […]
Tag: Anna Pietraszek
FIU Business launches Luxury Incubator MBA Project.
Florida International University’s College of Business (FIU Business) has introduced a Luxury Incubator MBA Project course that will teach the marketing of luxury products. The first of its kind at FIU Business, the Luxury Incubator MBA Project combines classroom and hands-on learning and includes an international residency component where 20 FIU MBA students will travel to Singapore […]
FIU Business graduate students branch out into sports management with Real Madrid’s Graduate School.
FIU Business and Real Madrid Graduate School – Universidad Europea (EURM UE) launched their Professional MBA Online in Sports Management program in March, giving students a unique opportunity to prepare for a successful career in sports management with lessons from a legendary sports brand. The program offers a robust set of opportunities for students to directly interact […]
FIU center creates a passage to India, virtually.
Since 2008, FIU’s Center for International Business Education and Research (CIBER) has sponsored a trip to India, bringing faculty to the nation’s top corporations and iconic historical sites and expanding its offerings through the years. When COVID-19 skuttled plans for the 2020 in-person program, known as Professional Development in International Business (PDIB), the center decided […]
FIU Business students develop a marketing research project with counterparts in Poland.
Marketing students at FIU Business digitally crossed the ocean to conduct research alongside students from Poland’s Poznan University of Technology (PUT) as part of the university’s Collaborative Online International Learning program FIU-COIL. Throughout the semester, students worked on a marketing research project that analyzed small businesses in Poland and Florida, assessing the economic impact from […]
Marketing students prepare for the job search at FIU career fair.
Networking and making a favorable impression are key when looking for an internship or a job, and for students, it’s never too early to start honing those skills. That’s why College of Business marketing professor Anna Pietraszek centered her February 12 Marketing Yourself in Today’s Competitive Job Market class at the FIU Career Services Career […]
College of Business student wins local innovation challenge.
An innovative, high-tech cooler put FIU Business student Leonardo De Crescenzo on top of 50 entries in this year’s BizNovator Challenge, presented for the first time in Miami by the non-profit Casimiro Global Foundation. BizNovator contestants are charged with creating a business plan for a new product or a plan to drive sales for an […]
Officials from China’s Qufu Normal University visit FIU.
A delegation from Qufu Normal University, a major university in China’s Shandong Province, visited Florida International University (FIU) on June 18, 2011. It was the first time representatives from the two institutions had met. One of the stops on the tour was the College of Business Administration, where the group from China had conversations with […]
ICEF Fair and FAM tour builds new global connections.
You could call it speed networking—with a global collegiate twist. The recent International Consultants for Education and Fairs (ICEF) event held at the Ritz Carlton Hotel in Key Biscayne, Florida, gave representatives from the Chapman Graduate School of Business the chance to meet one-on-one with 80 prospective agents from around the world. Participants hailed from […]
Dual degree students from China welcomed by FIU President Rosenberg.
Recently, Lulu Dong, a dual degree graduate student from China, was walking across campus at Florida International University (FIU) and President Mark B. Rosenberg came over to say hello. “We had a short but very nice talk,” Dong said. “He asked about my courses. He is very kind.” Rosenberg recognized Dong because she was among […]