How to best communicate with the College of Business Administration’s many constituencies? How can the business school effectively cover the interesting stories students, faculty and alumni have to share? Is there a proven way to keep the information timely? How can a new model take advantage of the latest technologies?
Members of the Department of Marketing, Communications and Recruiting at Florida International University (FIU) considered an array of options, and on May 13, 2009, made their solution public with the launch of BizNews.
In one short year, those interested in FIU Business have used BizNews to stay informed and connected. Consider the following from May 13, 2009 through May 31, 2010:
Articles posted: 298
Total visits: 57,985
Unique Visitors: 44,009
Page views: 138,267
Visitors from a total of 162 countries
Comments: 103
Video enhanced stories: 31
Ten most viewed stories:
- Two FIU Business programs among the top in the U.S. according to BusinessWeek.
- U.S.News ranks Chapman Graduate School among top 25 in international business.
- FIU #12 in undergraduate international business in U.S.News 2010 rankings.
- Modesto A. Maidique takes on dual role in College of Business Administration.
- FIU ranked #3 in the country by BusinessWeek in Return on Investment for undergraduate business programs.
- U.S.News ranks Chapman Graduate School among top 25 in international business.
- FIU #12 in undergraduate international business in U.S.News 2010 rankings.
- Haar to heart: An inconvenient truth—the federal government, not Wall Street, deserves the greatest blame.
- Chapman Graduate School earns high ranking in AméricaEconomía for fifth consecutive year.
- Unique on-campus Microsoft internship builds on social media contacts.
“We are thrilled with the way BizNews has been received by all our constituencies,” said Luis Casas, director, marketing, communications and recruiting, who manages the team that populates the site with an average of five new items—including articles, blogs, guest columns and videos–each week. The number of visits to BizNews stories during the first 12 months was more than 2.5 times that of the previous 12 months on our website. And the added Web 2.0 features give our readers the chance to share their favorite articles through Facebook, Twitter, RSS feeds and more.”
